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Work Background
ArtsharesHead of Marketing | Art‑Driven Brand Strategy | London- Milan
Nov. 2025Milan, Lombardy, Italy
Merlin Hospitality GroupHead of Marketing and Sales
Mar. 2025 - Sep. 2025Strategic Brand Development Led comprehensive marketing and branding initiatives for hotel openings and repositioning projects, aligning creative direction with business goals to maximize market impact.
Team Leadership & Growth Built and scaled high-performing marketing teams, identifying new revenue opportunities through client retention and acquisition strategies.
Integrated Marketing Strategy Collaborated cross-functionally with clients, managers, creatives, content producers, and distribution partners to craft targeted campaigns that expand audience reach and engagement.
Campaign Execution & Optimization Directed end-to-end campaign management, including segmentation, A/B testing, performance tracking, and post-campaign analysis to refine future strategies.
Product & Promotion Innovation Managed the lifecycle of marketing plans—from concept to launch—developing promotional programs and product positioning that drive customer interest and sales conversion.
Industry Engagement Represented brands at key industry events, including conventions and trade shows, delivering impactful presentations and post-event insights to inform ongoing strategy
Ellen KensingtonSales and Marketing Manager
Feb. 2024 - Mar. 2025London, England, United Kingdom• Shaped the marketing strategy and sales approach for the launch of Ellen Kensington.
• Contributed to strategic decision-making from concept to grand opening.
• Managed digital marketing and cultivated relationships with stakeholders and shareholders.
• Achieved impressive sales figures across rooms, events, restaurant, and spa services.
• Delivered high standards of customer service and maintained effective communication channel.
Olympia LondonAccount Manager
Oct. 2023 - Feb. 2024• Supported customers within the eForce team at Olympia London.
• Managed a portfolio of accounts to increase loyalty and grow revenue.
• Utilized Ungerboeck event management software daily.
• Maintained and expanded relationships with event organizers, achieving sales quotas.
Rex Valour | Alternative InvestmentsBusiness Development Manager
Dec. 2018 - Oct. 2023London, England, United Kingdom• Launched and led business development for the firm.
• Worked closely with institutional clients, Family Offices, and HNW investors.
• Managed portfolios in rental housing and hospitality sectors.
• Facilitated property sales across London and Italy.
• Implemented environmental and sustainability policies in real estate.
LA PIA LTDBranding and Marketing
Feb. 2015 - Nov. 2018Notting hill• Shaped the marketing strategy and sales approach for La Pia's launch.
• Orchestrated the opening of a central London Restaurant-Pizzeria.
• Led business development, digital marketing, and communication efforts.
• Managed day-to-day administrative tasks and operations.
Publiglobe Italia S.r.l.Marketing And Branding Manager
Jan. 2012 - Dec. 2014London, England Metropolitan Area• Provided strategic counsel and executed marketing plans for Hospitality and Fashion Clients.
• Managed UK operations and a team of six people.
• Led advertising and branding strategies for Italian fashion and hospitality brands.
• Coordinated operations across Europe, managing high-profile accounts.
Hotel RafayelSales and Marketing Manager
Sep. 2009 - Jan. 2012London, England Metropolitan Area• Shaped strategy and sales approach for Hotel Rafayel's launch.
• Managed selling, booking, and planning of special and corporate events.
• Identified and managed key bookers with sales agency.
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