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Work Background
PT. Indosat TbkHead of FTTH Sales
Nov. 2023Indonesia, Jakarta• Lead nationwide FTTH commercial operations across multi-channel sales, driving subscriber
acquisition, ARPU growth, and market expansion
• Own and implement national KPI framework covering order, activation, and revenue performance
• Identify and develop high-potential clusters to accelerate expansion and improve penetration
• Strengthen governance and operational discipline across sales organization
• Build and lead a high-performance national sales structure aligned with business growth targets
PT MNC Kabel Mediacom (MNC play)Senior VP Sales
Jun. 2015 - Nov. 2023Indonesia, Jakarta• Led nationwide commercial operations for Internet & PayTV business, driving large-scale subscriber
and revenue growth
• Scaled subscriber base from ~50K to 300K+, significantly strengthening market position
• Achieved high penetration rates (78% gross, 39.8% net) in competitive markets
• Built structured sales productivity framework and KPI-driven performance culture
• Expanded digital sales channels and strategic partnerships to accelerate growth
• Developed open-access ecosystem with network providers to support expansion strategy
LenovoDirector, MIDH Business Head
Jun. 2013 - May. 2015Indonesia, Jakarta• Held full country P&L responsibility for smartphone business in Indonesia
• Delivered 293% business growth, scaling volume from 300K to 1.17M units
• Achieved ~10% national market share in a highly competitive environment
• Increased sell-out performance from 1,500 to 4,100 units per day
• Expanded distribution footprint across 14+ cities nationwide
• Built branded retail presence from zero to 10 stores
• Improved after-sales service turnaround from 14 days to 3 days
• Recognized with Outstanding Performance Award by Global CEO
HTCCountry Manager
Nov. 2008 - May. 2013Indonesia, Jakarta• Led country-level business operations & Held full country P&L for smartphone business in Indonesia
• Drove significant growth in monthly sales performance (~150% increase)
• Expanded modern retail presence across 7 major cities
• Built strong partnerships with distributors and key retail channels
PT. Samsung Electronics IndonesiaMarketing Manager
Jan. 2002 - Nov. 2008Greater Jakarta Area, IndonesiaManage Marketing Campaign, CDMA project, Product Marketing, Sales for West Region of Indonesia
PT Dian Graha ElektrikaSales Representative
Jan. 1997 - Jan. 2002Sales Operation
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