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Work Background
Falcons GroupMarketing Director
Jan. 2024Dubai, United Arab Emirates
AramexSenior Social Media & PR Manager
May. 2021 - Feb. 2024Dubai, United Arab EmiratesCreative campaign building, shoot involvement and planning.
Event management -e.g Formula 1 x Aramex, Dubai Fashion Week, Mastercard - organizing and setting up on ground activations and pop ups.
Running competitions and giveaways on social and in app.
Live streaming and coverage of events on social.
Budget management across social activations globally.
Influencer plans and execution of plans pushing campaigns and revenue.
Managing B2B & B2C global social media calendars on FB, IG, TW, LI, YT, TikTok.
Creating content guidelines to be used across the network of 65+ countries. Social audit taking a deep dive on channel improvements and metrics.
Paid media boosting targeting the right audience to achieve growth and KPIs. Copywriting for scripts, voice overs, blogs, paid media ads and press releases in addition to ensuring message consistency throughout different markets.
Managing team for digital marketing department + hiring and training across the globe.
Cross functional team collaborations and briefings.
Presenting strategy and direction to leadership on an annual basis.
Developing external content plan for sustainability initiatives at Aramex.
SME content plan highlighting clients and promoting services for potential new clients.
AramexSocial Media Manager
May. 2021 - Jun. 2022Dubai, United Arab Emirates
NetizencyAccount Manager
May. 2017 - May. 2021Dubai, United Arab EmiratesManaging and sustaining client-agency relationships Analytical reporting - showcasing campaign/performance Communication planning & strategic output Client pitching and presenting campaigns
Copywriting and storytelling
A/B testing campaigns to develop key content insights and audience behavior
Overseeing digital media plans Event coverage
B2B content marketing
Developing value added deliverables to clients on a continuous basis
Porter NovelliExecutive
Feb. 2017 - Apr. 2017Dubai, United Arab EmiratesDuties and Tasks:
Media coverage reports for Robinsons + Al Futtaim Created Media Lists/Contact Sheets as well as reached out to major news outlets and influencers
Competitive Benchmarking Created content and social media look-books for Client Guess, F&F & Marks and Spencer's.
Assigned gifting to appropriate influencers/bloggers.
Robinsons exclusive opening event in Dubai Media City: influencer & media outreach, coverage report.
Digital Analytics and Insight Analysis.
KPI measuring.
Media Playground PRFreelance
Sep. 2016 - Jan. 2017Greater Los Angeles AreaCreate press releases for fashion client product placements Research up and coming fashion Influencers & bloggers and connect with them
Work with Fashion and Celebrity Stylists for clothing pulls for celebrity stylings or photo shoots
Pitch ideas for new and current clients Track celebrity clientele Develop and strategize social media platform for company and clients LA Fashion week behind the scenes assistance
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