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C-level Executive
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Work Background
Legent HealthHead of Marketing Communications
Sep. 2021 - Sep. 2024Plano, Texas, United States• Coordinate and implement strategic marketing plans for internal and external brand awareness
• Write, design and manage publication of external communications, including corporate releases, collateral, social content, and presentations
• Support business development activities, including support for corporate announcements and global media launches
• Assist Human Resources in achieving departmental goals through content development, creative design, digital marketing, scriptwriting and event conceptualizing to encourage employee adoption of company values; led launch of company Intranet
Liberty TaxDirector of Marketing & Communications
Nov. 2020 - Jul. 2021Hurst, Texas, United States• Developed and implemented marketing plans to increase brand awareness
• Liaised with other departments to guide a unified approach to customer service, distribution, etc. that meets market demands and franchisee needs
• Planned and organized marketing functions and operations (product development, branding, communications, etc.) and ensured they projected the brand’s unique voice
• Designed and coordinated promotional campaigns, public relations and other marketing efforts across channels (digital, press, corporate and internal communications, etc.)
Metrocare ServicesMarketing & Communications Manager
Aug. 2017 - Jul. 2020Dallas, Texas• Led planning and implementation of strategic marketing communications plans for entire agency and individual departments to consistently articulate overall mission, included branding, marketing, public relations, promotions, advertising, collateral, social media campaigns and events
• Redesigned and produced all agency marketing collateral for program clarity and updated look
• Researched topics and monitored press coverage to identify news pulls and proactively pitch news stories to traditional and digital media. Developed client stories for video, print and media interviews
• Developed and executed social media strategy for brand accounts with emphasis on platform-specific engagement and brand consistency in design and message
Family LegacyDirector of Corporate Communications
Oct. 2016 - Jul. 2017Irving, Texas• Managed the development, distribution, and maintenance of all print and electronic collateral including, but not limited to, newsletters, brochures, websites, and annual Z Magazine
• Wrote, edited, and oversaw fundraising proposals, fundraising publications, and communications materials, such as press releases, cultivation, solicitation, and acknowledgment letters
• Developed social media strategy and content, and all external public relations and marketing materials
American Heart AssociationDirector of Communications & Marketing
Dec. 2014 - Oct. 2016Dallas, Texas• Served as market media contact; monitored press coverage to identify news pulls and proactively pitch news stories to traditional and digital media building awareness for master AHA/ASA and sub-brands
• Engaged corporate sponsors in effective activation activities and worked directly with market staff to generate solid sponsor ROI, built relationships with media to deliver improved media sponsorships
• Developed and executed comprehensive traditional media, social media and marketing plans for the Dallas and Oklahoma City markets to effectively build volunteer and supporter relationships, provided compelling content, actively listened to the public and achieved market objectives
• Ensured consistent messaging while closely monitoring brand reputation to develop news releases, media kits, collateral material, and advertising
• Managed and tracked marketing communications budget of $180,000
• Produced communications ROI presentation for annual events, resulting in sponsor renewals and the attainment of the field market fiscal event goal of $12M
Oklahoma Insurance DepartmentSenior Communications Officer
Oct. 2012 - Nov. 2014Oklahoma City, Oklahoma Area• Organized and developed public presentations, including press conferences, for the Commissioner
• Developed editorial calendars and wrote copy for newsletters, columns, articles, brochures, public-facing websites, public service announcements, ghost-writing for Insurance Commissioner
• Coordinated with media outlets to position the Insurance Commissioner and Department as the expert resource and primary contact during Oklahoma disasters
• Partnered with Communications team to develop public-facing consumer education campaigns including educational event planning for Medicaid and Medicare
Petra IndustriesCorporate Events Planner
Jan. 2007 - Oct. 2012• Coordinated internal and external events annually with combined budgets of over $200,000 and improved performance of event plans by creating methods for participant feedback
• Increased charity donation from annual golf tournament from $40,000 to $70,000 in five years
• Produced and supervised production of charity tournament website and collateral materials, including print invitations, event signage and brochures contributing to positive company communications
Carovilli CommunicationsAccount Executive/Creative Director
May. 2005 - Dec. 2006• Partnered with agency clients to design and deliver collateral, coordinate meetings, and facilitate events
• Wrote marketing copy, brochures, and developed logos and artwork by interfacing with client creatives
• Compiled research on potential clients providing significant assistance with new client procurement
The Agency GroupIntern/Assistant Agent
May. 2003 - Aug. 2003• Streamlined communications with agents and supported daily office routines
• Initiated venue consults and maintained effective relationships with artists’ management
• Assisted with signing new talent and booking artists in venues
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