Vidi InsightsResearch Associate - Luxury Consumer Goods & Healthcare
Jan. 2016 - Jan. 2018Miami/Fort Lauderdale Area• Built analysis briefs and executive presentations, translating complex data into actionable insights for strategic decision-making in key markets: Miami, New York, Chicago, LA, Paris, London. • Generated consumer insights, identifying critical consumer trends by leveraging qualitative and quantitative data methods • Built material for: AB tests, multi-iteration brand trackers, focus groups, and online questionnaires • Managed data processing, KPI insights, and collaborated with vendors to ensure data integrity and quality. • Clients included: Grey Goose, Bacardi, Dewars, Cluse, Ben Bridge, Nivea, Frida Baby, CarePlus Insurance, Aflac Insurance, KFC, Queens Library