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Work Background
Private Jet CenterMarketing Director
Jun. 2025
AltecSenior Marketing Communications Specialist, Altec Worldwide
Aug. 2022 - Jun. 2025Birmingham, Alabama, United States• Spearheaded multi-channel marketing campaigns leveraging digital, social, email, and event
marketing to drive brand awareness, customer acquisition, and lead generation.
• Optimized marketing automation workflows using Eloqua, Salesforce, and CRM integrations,
increasing conversion rates and improving customer journey personalization.
• Developed compelling brand narratives and sales enablement materials to support go-to-market
strategies and increase engagement.
• Managed event logistics, booth design, sponsorships, and post-event analytics to maximize ROI
for industry trade shows, conferences, and networking events.
AltecMarketing Communications Specialist, Altec Worldwide
Jul. 2021 - Aug. 2022Birmingham, Alabama, United States• Launched and managed multi-channel campaigns incorporating social media, PPC, content
marketing, and direct email outreach to increase audience engagement and brand visibility.
• Implemented targeted demand generation programs that utilized inbound marketing tactics,
ABM strategies, and CRM automation to nurture leads and accelerate the sales cycle.
• Enhanced audience engagement through content strategy, social listening, and data-driven
optimizations on LinkedIn, Twitter, Facebook, and YouTube.
AltecMarketing Campaign Specialist
Feb. 2020 - Jul. 2021Birmingham, Alabama• Developed and launched full-funnel marketing campaigns using customer insights and personabased messaging to drive qualified leads and revenue growth.
• Optimized lead nurture workflows, retargeting campaigns, and automated sequences within
Eloqua to maximize engagement and conversion rates.
• Collaborated closely with product management, sales, and creative teams to ensure seamless
execution of brand initiatives aligned with business goals.
• Conducted keyword research and meta-tag optimizations to enhance search rankings and
improve website engagement.
• Managed logistics, vendor relations, and promotional campaigns for industry events, increasing
brand exposure and sales opportunities.
AltecMarketing Campaign Associate
Dec. 2018 - Feb. 2020Birmingham, Alabama Area• Executed lead scoring models, automated workflows, and segmentation strategies within
Eloqua and Salesforce, streamlining marketing processes and improving engagement.
• Managed paid social campaigns across LinkedIn, Facebook, and Google Ads, utilizing
audience targeting and ad performance analytics for campaign optimization.
• Contributed to the creation of engaging digital content including blog posts, landing pages, and
multimedia assets to strengthen brand messaging and enhance customer experience.
• Performed data analysis on campaign performance, conducted A/B testing of creative elements,
and provided insights to improve future marketing initiatives.
Bridgeworth, LLCMarketing Intern
Sep. 2018 - Dec. 2018Birmingham, Alabama Area• Contributed to the successful business restructuring process by producing internal and external
documents featuring the new brand image and identity using Adobe Creative Cloud.
• Transformed marketing analytics (open rate, click-through rate, bounce rate) into valuable
insights that informed campaign development and led to favorable outcomes.
• Collaborated with the Marketing Director to execute innovative marketing initiatives that
strengthened brand presence.
Glass-Media, Inc.Business Development Associate
May. 2017 - Aug. 2017Dallas/Fort Worth Area• Led lead generation efforts, successfully increasing the list of potential clients by 1,000+ and
securing meetings with C-suite executives from major companies including CarMax, Home
Depot, and Sephora.
• Assessed and capitalized on marketing opportunities to increase engagement, developing a
nine-step marketing and communication plan with a focus on process optimization and data
analysis.
Leib Associates IncRegional Account Executive
Aug. 2014 - Jan. 2016Greater Atlanta Area• Grew sales to $3M+ across three major accounts, culminating in client satisfaction and revenue
generation.
• Achieved a 102% increase in sales in 2015, earning recognition for exceeding expectations.
• Coordinated tradeshow participation, overseeing booths at major industry events like the
Atlanta Apparel Market and Coterie in NYC, resulting in increased brand exposure and sales
opportunities.
Von MaurSales Associate
Dec. 2013 - Jul. 2014Birmingham, Alabama Area• Met all hourly/daily/monthly sales quotas while providing excellent customer service resulting in promotion to a higher volume department within the first 90 days of employment.
• Exceeded all required sales and credit goals (often 200% over target goal).
• Consistently ranked a top three sales associate within department.
• Established, maintained, and actively communicated with department clientele.
• Processed and facilitated sales to customers via multi-channel in over 13 states.
• Assisted Department Manager in visual planning and merchandising.
Judith MarchProduct Management Intern
Sep. 2013 - Nov. 2013Santa Rosa Beach, Florida•Learned the wholesale and retail perspective of the fashion industry in order to implement effectively.
•Worked in headquarters and in the store along principal company executives.
•Achieved all sales goals throughout internship.
• Brand representative at holiday markets and “pop-and-shop” tables to learn better ways to communicate with customers.
•Maintained reception area with focus on customer service while associates were at market with concentration on customer satisfaction and corporate vendor relations.
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