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Work Background
PepsiCoE-Commerce and Emerging Channel Sales Manager
Aug. 2025Selangor, Malaysia• Own the end to end E-Commerce P&L and Growth Strategy for PepsiCo Foods Malaysia. • Establish and lead strategic partnerships with the platform key account managers, unlocking 30% incremental visibility and traffic exposure, strengthening joint business plans and long-term platform collaboration.
• Delivered total e-commerce revenue by 20% within 5 months across Shopee, Lazada and TikTok.
• Spearheaded flagship campaign strategy for key commercial moments: CNY 2026, orchestrating cross-functional teams to deliver record-breaking performance and exceed sales targets by 17%.
• Drive commercial efficiency and profitability transformation, reducing cost-to-serve by 15% while accelerating revenue growth by 30%, improving overall margin performance.
• Responsible for growing PepsiCo B2B business through brand collaboration and long term partnership with GSC and AirAsia.
Colgate-PalmoliveeCommerce Business Development Manager-MYSG
Aug. 2024 - Jun. 2025Selangor, Malaysia•Work closely with the e-commerce commercial team to drive the growth of the e-commerce business for Colgate Malaysia and Singapore.
•Spearheaded TikTok Malaysia’s livestream initiative in partnership with agency teams; identified top-performing hosts, optimized streaming schedules, and curated product assortments—contributing to 30% of total store revenue.
•Achieved a 10% increase in revenue by collaborating with top Malaysia TikTok livestream creators through exclusive bundles and attractive vouchers.
•Developed a new commission plan for Singapore creators, resulting in a 45% contribution to the TikTok Singapore store revenue.
•Implemented O+O strategy for our NPDs by aligning online campaigns with offsite activations, leading to a 10% uplift in overall sales and stronger cross-channel customer engagement. •Enhance the sales of NPDs by adopting value bundles strategy on respective platforms, which has contributed 60% of our total store revenue.
•Increase the brand membership GMV contribution by 2% for Shopee Singapore through attractive vouchers for members.
•Collaborate with the Revenue Growth Management Team to define margin enhancement strategies by optimizing discount offerings, resulting in a 3% improvement in our P&L.
•Maintaining our brand position at the Shopee MY leaderboard within the top 3 leaderboard position.
Nestlé Nespresso SAE-Commerce and Marketplace Activation Specialist
Jul. 2023 - Aug. 2024Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia• Managed the growth of the eCommerce Platform for Nespresso Malaysia by focusing on restructuring the brand's P&L and strengthening brand awareness for the B2C market.
• Managed to increase the revenue for marketplaces by 10% and increased the revenue contribution from this channel by 2% to the total Nespresso Malaysia B2C machine contribution within 6 months.
•Managed to achieve the highest sell-out since the establishment of the official store on Shopee by 46% in June 2024
•Effectively plan the monthly targets with an assigned promotional allowance by working on promo planning and indexing the price competitiveness in the platform.
• Strengthened the working relationship between Nespresso and e-marketplaces and secured subsidies up to 5%, which contributed 25% to our sales.
•Led the negotiations with the Nespresso management team in getting their approval on joining platform initiatives and have managed to drive a 15% increase in revenue across mega and BAU days.
•Managed to increase the brand profitability by 5% with better planning of promo frequency by consistently pushing for premium machines (more than RM1000). •Enhance the brand positioning by leading the search optimization and affiliate marketing by working closely with the media team & appointed agency. Managed to increase the ROAS by 4.5x.
•Spearheaded the first ever Nespresso Malaysia livestream by effectively reducing the commission payout by 5% and sold 49 units of machines and acquired 42 new members.
•Led the first Shopback initiative and drove 32 units sold, ROAS of 2.71.
•Strong partnership across all functions to ensure the strong implementation of the promos in marketplaces.
• Outstanding employee who is a high achiever and awarded as the best employee who has showcased the Nespresso Innovate Culture.
L'OréalAssistant E-Shop Manager - Consumer Products Division
May. 2021 - Jun. 2023Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia•Manage the growth of eCommerce platform by having L’Oreal Paris to be the top 5 masstige brand under Health & Beauty category for Shopee & Lazada by leveraging on market trend and designing effective commercial framework by maximizing on sell out.
•Grow the sell out by 1.65x for Pandamart by focusing on reducing the stock on hand by 62% within 1 year.
•Effectively planned the monthly targets with an assigned promotional allowance with key launches to achieve the monthly budget by working closely with the Online Brand Manager. •Involved in Joint Business Plan Discussion with Shopee by managed to get a customized package for the influencer marketing program with more exposure to grow the WOB for livestream.
•Forecast accuracy is up to 95% by ensuring the availability to purchase rate is more than 95% on weekly basis with the product performance analysis. •Negotiated & managed to secure extra visibilities from marketplaces and saw an uplift in Product Impression & GMV by 20%
•Lead the search optimization for L’Oreal Paris, Garnier, and Maybelline by collaborating with the performance media team & appointed agency. Saw an uplift of 1.42x in ROAS and reduction in search spending by 40% and increase the GMV contribution by 1.14x for Consumer Product Division brands.
•Lead the new initiatives by revamping the brand membership and enhance the Virtual Try On for Shopee and Lazada and Malaysia is one of the 6 countries in the region to have the highest average basket size & recruited most new members in 3 months.
•Lead the launch of the L’Oreal x Shopee exclusive skin diagnosis tool (SKINCAM) in August 2022
•Evaluate, track, and report the effectiveness of each campaign by optimizing relevant dashboards for detailed reporting and better implementation for future campaigns.
•Spearheaded the new system onboarding for Indonesia and Philippines.
•Lead the search taskforce with media team & awarded Simplicity Squads Champion for Q1 2023.
ShopeeMarketing Associate (Campaign)
Dec. 2019 - Apr. 2021•Worked closely with the key account manager in planning and executing campaigns for the Electronics Category.
•Led the biggest campaign of the year, Apple New Phone Launch, managed to bring in the highest GMV, resulting in a contribution of 30% of WOB for the total category. •Communicated and collaborated with different stakeholders, such as social media and the affiliates team to maximize the exposure for brand's campaign. Managed to bring an uplift in GMV and traffic by 30% for 30+ sellers with the special activations being secured.
•Planned commercial framework for the house electronics mart & managed to accelerate the growth by 30% with strong implementation of aggressive mechanics and strong negotiation with various stakeholders on securing assets.
•Negotiated for extra visibility with no monetary involvement from brands to maximize the brand sell-out and strengthened the brand's presence under the Electronics Category.
•Demonstrated strong time management by getting all the campaigns well executed according to the timeline and no penalty towards brands.
•Demonstrated strong analytical skills by reviewing the metrics and delivered 3 full detailed postmortem reports for the biggest scale campaign.
•Led a team of 4 juniors in delivering 50+ campaigns for 65 brands in 2021, which I have demonstrated strong people management skills.
PAD Project Management Sdn BhdAdministrative Assistant
Jan. 2019 - Nov. 2019Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia•Responsible to manage all the business operations and management tasks.
•Worked closely with the auditor by submitting the necessary documents for auditing purposes.
•Successfully reduced the paper usage by 30% by storing all the documents in cloud.
•Demonstrated strong problem skill by developing efficient filing system for all the invoices and quotations. Efficiency in the workplace had increased by 3x.
Acorn Marketing & Research ConsultantsMarket Research Intern
Dec. 2017 - Mar. 2018Kuala Lumpur, Malaysia•Analysed and interpreted quantitative and qualitative data for the clients with the Project Manager.
•Evaluated and presented the research methodology and key findings to the board of directors and clients.
•Identified and provided comprehensive competitor analysis on their product offerings and marketing strategies to our clients.
•Led the research project with one of the leading fast food chain.
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