FX NetworksDirector, Integrated Promotions Marketing
Jul. 2013 - Mar. 2021Greater Los Angeles AreaPartnerships & Experiential Consumer-Facing Promotional Marketing for FX, FXX, and FXM programming Responsible for the planning and execution of high-visibility, consumer-facing events to drive viewership and awareness of FX Networks’ original programming through Experiential Marketing. Managed cross-functional oversight of large-scale contracted teams, requests for proposal (RFP), and budgets in excess of $5M per project. Collaborated with internal teams, including PR, Social and Broadcast Design to craft and deploy aligned campaigns. Managed deliverables, approvals, agency selections, legal & safety compliance, rollout strategies, recap reports and award submissions.
Promoted from Manager title in 2016.