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Work Background
Libero professionistaDigital Marketing
Sep. 2019Milan
Libero professionistaDigital Marketing Consultant (Freelance)
Sep. 2019MilanI support companies in structuring and improving their digital marketing systems, combining strategic direction with hands-on execution. My work typically involves identifying inefficiencies, aligning tools and activities, and turning fragmented initiatives into coherent, measurable processes. I operate across B2B environments, from SMEs to structured international organizations, working directly with decision-makers, marketing teams and cross-functional stakeholders. Main areas of intervention: – definition and optimization of digital marketing strategies – design and development of websites and landing pages (UX, SEO) – email marketing and automation systems – content and social media structures – performance campaigns (Google Ads, LinkedIn Ads) I’m often involved in scenarios where marketing is already active but not delivering expected results, requiring both analysis and operational intervention.
Info UditoDigital Marketing Specialist B2C - B2B
Jan. 2018 - Feb. 2019MilanManaged digital marketing activities across B2C and B2B channels, with a focus on lead generation and local visibility. Worked on campaigns, website optimization and communication initiatives aligned with business objectives.
ThinkOpenConsulente - Web Designer
Dec. 2016 - Dec. 2017Assago MIlano
Thinkopen s.p.a.Consultant – Web Design & Digital Support
Dec. 2016 - Dec. 2017MilanoWorked on website design and development projects, supporting clients in building structured and user-oriented digital presences. Focused on usability, structure and alignment with communication and marketing objectives.
RSMarketing Specialist
Jun. 2012 - Feb. 2016Cinisello Balsamo MI
RS ComponentsWeb Designer
Feb. 2006 - Jun. 2012Cinisello Balsamo MI
RS ComponentsDigital Marketing Specialist / Web Designer
Feb. 2006 - Feb. 2016Cinisello Balsamo MIWorked within an international B2B distribution environment, initially as Web Designer and progressively expanding my role into digital marketing. Contributed to the development and execution of digital initiatives supporting customer acquisition, engagement and online performance. Scope of work included: – evolution of website structure and user experience – support to digital campaigns and online channels – involvement in email marketing and customer lifecycle activities – collaboration with cross-functional teams across marketing and e-commerce This experience marked the transition from pure execution to a broader involvement in digital marketing processes within a structured and performance-driven organization.
MathesisWeb Designer
Mar. 1999 - Nov. 2000Cologno Monzese MIEarly experience in web design, focusing on front-end development and website structure.
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