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Work Background
TikTokSenior Software Engineer
Sep. 2024• Implemented ByteDance’s AI-powered vector mapping search algorithm to improve keyword understanding and relevance in Tokopedia Search Ads. • Led ads architecture harmonization supporting the integration of Tokopedia and TikTok Shop unified Seller Center. • Improved Store Ads business performance, increasing impressions and revenue by up to 20% through cross-platform query integration. • Collaborated with cross-regional teams to adapt ByteDance global ads infrastructure to Tokopedia’s marketplace ecosystem.
TokopediaSenior Software Engineer
Feb. 2024 - Aug. 2024• Designed technical implementation plans and task decomposition strategies enabling parallel development across multiple engineering teams. • Partnered with engineering leadership in product planning, sprint execution, and technical roadmap discussions. • Oversaw Search Ads architecture optimization initiatives focused on infrastructure efficiency and cost reduction. • Led improvements to system observability and architectural documentation to support platform scalability.
TokopediaSoftware Engineer
Jun. 2021 - Jan. 2024• Delivered search and ranking algorithm improvements resulting in 4–10% monthly growth across key revenue metrics (impressions, clicks, CVR). • Maintained 99% uptime for Ads Serving APIs and search indexing systems serving high-volume marketplace traffic. • Improved platform observability by redesigning New Relic dashboards and alerting systems, reducing MTTR to under 30 minutes. • Contributed to multiple iterations of search ads infrastructure, improving performance, reliability, and operational monitoring.
DartmediaLead Software Engineer
Apr. 2019 - May. 2021• Led development of an iOS workflow automation application with integrated team communication features. • Designed and implemented a multi-tenant workflow automation platform (PaaS) used by enterprise clients. • Collaborated with designers and account managers to translate dynamic enterprise requirements into configurable automation workflows. • Oversaw system architecture and backend design to ensure extensibility and maintainability.
DartmediaJunior Software Engineer
Feb. 2017 - Mar. 2019• Maintained and supported a high-throughput SMS Gateway system processing millions of messages daily. • Developed an internal WhatsApp broadcast engine capable of sending 50,000+ messages per day. • Re-architected SMS Gateway backend components to reduce code customization and improve operational efficiency and maintainability. • Investigated and resolved system incidents through root cause analysis (RCA).
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