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Work Background
St. John's CollegeAssociate Director of Marketing and Communications
Mar. 2022 - Jul. 2025Santa Fe, NMResponsible principally for content development and marketing. I develop the strategy, identify stories, manage internal and external writers and videographers, and project manage the program.
Additionally I provide comms - strategy and implementation - for specific departments.
St. John's CollegeAssociate Director of Marketing and Communications
Mar. 2022 - Jul. 2025Santa Fe, NMResponsible principally for content development and marketing. I develop the strategy, identify stories, manage internal and external writers and videographers, and project manage the program.
Additionally I provide comms - strategy and implementation - for specific departments.
Spire Healthcare Group plcInterim Project Manager
Oct. 2021 - Mar. 2022London (remote)Interim contract to project manage, develop and produce Spire Annual Report 2021
London Business SchoolContent Strategist
Jan. 2020 - Jun. 2020LondonCompleted an audit of the Business School Career Centre's digital communications with its students, and with potential employers.
Implemented digital content to streamline and improve that communications flow. Projects include plan and execution of the Career Centre's first official presence on LinkedIn.
Dunmahon Communications Ltd.Consultant and Business Owner
Apr. 2019Santa Fe, New Mexico, United StatesInterim communications projects for tech, B2B, and public sector clients. Most recently:
- managing an awards entry project, including content, for an AI company
- implementing a case study programme for Live Tiles Inc.
- writing weekly blog for digital packing innovator Colab
- producing content (sales enablement, blogs, briefing docs) for Survey Monkey/Momentive Content portfolio at dunmahon.com/portfolio
Gibbs HybridDirector of Marketing and Communications
May. 2018 - Apr. 2019London- Managed external PR and design agencies for this minority woman-owned recruitment & professional services firm.
- Executive communications: Collaborated with CEO to develop personal branding through Thought Leadership, Awards and other content.
- Internal communications: Created internal staff newsletter and worked with CEO on internal comms strategy for new business, strategic hires, layoffs, etc.
- Initiated metrics-based demand gen content digital marketing campaigns for Thought Leadership and solutions offerings through syndicated, LinkedIn and other social media platforms, to fintech, pharma and technology verticals. Developed and implemented external customer and prospect newsletter to underpin these campaigns. Managed CMS, Mailchimp and other platforms.
- Developed new ‘Empowering the Intelligent Enterprise’ brand and deployed it across all online and offline assets in EMEA and US based on a review of industry issues.
- Member of the firm’s Senior Management Team, and managed team of three professionals – graphic design, video production, SEO.
Spear Marketing GroupDigital content writer
Sep. 2017 - May. 2018London (remote)White papers, ABM Marketo campaigns, Product backgrounders, Event invitations and more, for clients including Nuance, Shell Lubricants, Düber and others.
VendavoContent producer, Digital marketing consultant
Jan. 2017 - Dec. 2017Mountain View, CA (Remote from Boulder, CO)Completely rewrote their website incorporating new corporate messaging. Worked with external design team and internal product marketing.
Also worked with this B2B enterprise software company on media relations, website content, digital media strategy, white papers, and press releases. VC-backed, subsequently PE owned.
REMAX Real Estate GroupLicensed Realtor
Apr. 2007 - May. 2016Boulder, Colorado, United StatesSide hustle. Real estate sales - light commercial and residential in Santa Fe NM and Boulder/Longmont CO.
New Mexico State Personnel Office, Career Services BureauDirector of Marketing and Communications, Economic Development (Gov. Bill Richardson)
Mar. 2003 - Mar. 2006Santa Fe, New Mexico AreaOversaw the mission critical comms function for this government department charged with attracting economic development. Supported the Governor’s strategy to create a few high-profile wins in contrast to traditional development efforts. - Spaceport America: Worked closely with cabinet secretary and Governor to develop and secure legislative funding for Spaceport America, at local and state level. Managed joint announcement with Virgin Galactic and all media relations around the event. To create visibility and enthusiasm for the state’s space endeavors I worked with the XPRIZE Foundation to bring their events to New Mexico - Managed and developed State’s first participation at Paris Air Show, working with vendors in Singapore, US and France to develop a full promotional campaign before and at the show. - Developed and managed department’s first focused direct marketing campaign. Campaign targeted industries & companies most likely to relocate. Achieved 7% response rate.
Narus IncDirector of Communications
Jul. 2001 - Aug. 2002Palo Alto, CAManaged media and analyst relations and external agencies. Managed immediate spike in media interest in the company, following 9/11/01 attack. Required crisis communications type response for internal and external audiences. VC-backed company, subsequently bought by Boeing.
Blue Martini SoftwareDirector of Communications
Jul. 2000 - Jun. 2001San Mateo, CAResponsibilities:
• Media and industry analyst relations, and some investor relations responsibility (company IPO just before I joined)
• Management of senior in-house team and external resources
• Executive counsel
• Department and budget management Highlights:
• Creation, recruiting of 7-person Corp. Comm team
• Development of international PR plan, and recruitment of external in-region resources to execute
• Development of strong in-house multi-discipline resources to replace external PR agency, reducing costs, improving responsiveness, quality of output and efficiencies.
• Successful company launch in Japan
VendavoDirector of Corporate Communications
Aug. 1999 - Jul. 2000Palo Alto, CAOriginally OfficeClick.com Exceeded PR goals with coverage in The Wall Street Journal, NY Times, Business Week, etc. Responsibilities: • Corporate and product PR
• Customer communications strategy & implementation
• On-site promotions
• Managed department of two. Highlights:
• Search, recruitment, briefing of OfficeClick’s PR agency
• Company launch, which achieved significant coverage in New York Times, Mercury News, Financial Times, Red Herring, CNN
• Creation and promotion of a national competition, which resulted in CEO coverage in Mercury News, live interviews on CNN and CNBC and feature in ‘Silicon Valley This Week’
• “Creation” of news through customer surveys, which have achieved millions of impressions, including Reuters, AP, Wall St Journal and dozens of regionals
• Design and implementation of customer acquisition and retention program, including regular communications with customers, promotions and maintenance of database.
PayPalSenior Communications Consultant
Jan. 1999 - Aug. 1999Palo Alto, CASpearheaded the introduction of PayPal, then known as Confinity. Achieved broad coverage for the launch and the service, eg "PayPal puts Dough in your Palm" (WIRED http://bit.ly/2Ujii4v), Financial Times, SJ Mercury News, etc.
Liffey Communications Silicon ValleyHead of Communications and Owner
Mar. 1994 - Aug. 1999Palo Alto, CAMarketing agency. Client base included: Oracle Corporation, Corio, Trimble, Excite, Apple Computer, Confinity/PayPal, Edify Corp., Irish Government, San Jose Mercury News/siliconvalley.com
AppleCorporate spokesperson and Public Relations Manager
Aug. 1991 - Jan. 1994Cupertino, CAPublic Relations manager, Newton technology Managed the PR strategy, introduction and roll out of Newton worldwide The objective of this launch was to create a ‘drumbeat’ for Apple, highlighting the company’s power to innovate. We had to manage PR through an extended time, as then CEO Sculley wanted to focus on Newton for over six months before its public launch. I co-ordinated and managed worldwide PR throughout this process, working with product managers, publicists and media across major markets. I led PR events at CES and CEBIT and drove the PR component of the public rollout at MacWorld in Boston. Corporate PR manager Official corporate spokesman for Apple
Managed CEO (Sculley, Spindler) media briefings and events
Worked with Investor Relations function on earnings announcements
Began and managed PR outreach for small business and other business segments. Managed group of five professionals.
AppleUK Public Relations manager
Apr. 1987 - Aug. 1991London, United KingdomPart of management team that grew the company from £60m - £300m in three years. Day to day management of press office and worked with European and global PR peers. Role included responsibility for successful launch and promotion of PowerBook across all European markets, focused on UK, Germany, Italy, Sweden. Managed department of three.
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