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Work Background
Endeavor ColombiaCorporate Communications & PR Manager
May. 2022 - Feb. 2024Colombia
KPMG en ColombiaCoordinador de Comunicaciones y Endomarketing
Dec. 2020 - May. 2022Bogotá, Distrito Capital, Colombia
KPMG en ColombiaTourism Consultant
Apr. 2019 - Dec. 2020Bogotá D.C., ColombiaIn charge of design and execution of PR plan with chambers, associations and companies in tourism to position consulting services. Responsible for the design and development of commercial proposals with added value and the report "Analysis of variation of hotel and aviation rates in Colombia, 2018 edition".
KPMG en ColombiaInternal Communications Consultant
Oct. 2018 - Dec. 2020Bogotá D.C. Area, ColombiaIn charge of design and execution of the endomarketing plan for KPMG in Colombia, by the guidelines of the Global Organizational Culture of the Firm, responding to the communication needs for brand positioning and services for internal audiences. Further in charge of design creative concepts for commercial proposals that position KPMG services in current and potential clients. Member of the Change Management Committee with active participation in the design and implementations of communication strategies. Management of digital strategies, focused on positioning the Firm's channels among its stakeholders.
KPMG en ColombiaInternal Communications Specialist
Nov. 2016 - Dec. 2020Bogotá, Bogotá D.C. Department, ColombiaIn charge of design of the contents and execution of the internal communications strategy according of Global Organizational Culture of KPMG. Support communication needs to promote strategies, products, services and crisis management of any area that requires it, and also for internal communication channels such as Intranet, corporate screens, newsletter, BTL and events. Design of scripts and production of corporate videos.
Colectivo S.A.S.Public Relations and Strategic Communications Consultant
Apr. 2016 - Oct. 2016Bogotá, Bogotá D.C. Department, ColombiaDesign and execution of extenal communications strategy, alliances, launch events and activation of street marketing and social media campaigns for clients such as: Invest USA 2016, ESPN JJOO RIO 2016, La Roche Posay, Vichy and Nature's Heart. Besides, design and execution of communication and social responsibility strategy for Pastelería Jacques.
BankinterCommunications
Jun. 2015 - Dec. 2015Madrid y alrededores, EspañaWork participation in the planning of shares branding “Bankinter 50 years”. Elaboration of reputation reports for board of directors supported in Measurement Model Reptrack from Reputation Institute . Planning and execution of activities to improve brand perception in the Bankinter’s stakelholders. Work participation in change management during the processes of open markets in Portugal, besides working in the design and execution of the internal communication strategy for the "IV Solidarity Visa" activity, encouraging the participation of Bankinter’s employees in the campaign for the benefit of ONG`s of Spain.
Colectivo S.A.S.Communications Executive Account
Apr. 2014 - Aug. 2014Bogotá - ColombiaExperience in public relations, events, new content creation and development of brand and product positioning strategies for clients such as: (BMW, MINI, BMW Motorrad) Lorea'l luxe Fancybox Hotel Karmairi (Meliá Cartagena de Indias) Achievements: - Increase in 60% (for 4 months) the number of media publications through a PR strategy with journalists and redesign of the contents for the Fancybox brand. - Development of the Communications plan for the launch of "Tcherassi Home Colection" by Silvia Tcherassi and Distrihogar, with great coverage in national media. -Positioning of the Karmairi – Meliá as an investment project in Cartagena. - Design and development of public relations strategy for the launch of MINI 5 and BMW 1 Serie.
Axon Comunicación CorporativaCommunications executive account
Jul. 2012 - Jan. 2014Participation in strategic benchmark, free press, events, media relationship, public and business sector. Planning, development for organizations such as PromPerú – Comisión de Promoción del Perú para la Exportación y el Turismo, Ministerio de Turismo y Deporte de Uruguay, Sodexo - Soluciones, BSA - The Software Alliance, CTPartners and Microsoft. In addition projects in specific world wild sport events such as Rally Dakar 2013 and comercial events like Macrorrueda Alianza Pacifico – Cali 2013, ExpoPerú –Centroamérica Costa Rica and Panamá 2013 and Mobile Experience Tour Nokia Solutions And Networks 2013. *Winner of the recognition to the best consultant of Axón Corporate Communication LatAm 2012
Conexión ColombiaCSR Project Assistant
Jun. 2011 - Jan. 2012Responsible of research and development work plan on "Formulation and operation Corporate Volunteer Program" in Colombian companies. Also responsible for event organizers, creating databases, systematization of information and development of strategic communication tools.
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