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Work Background
IEMA - International Education Management AgencyAdvisory Board Member (International)
Dec. 2025London Area, United KingdomAt IEMA, we are dedicated to transforming the global education landscape. As a leading global education management agency, our mission is to bridge the gap between students and world-class universities. We specialize in student recruitment and pathway placement, providing tailored solutions that enable students to achieve their educational goals. With years of expertise and a strong network across the globe, IEMA is committed to offering unparalleled support to students and educational institutions. Our innovative approach ensures that every student receives the guidance they need to succeed and every university attracts the best talent from around the world.
THE ALPHA GROUP INTERNATIONALRegional Director
Nov. 2025London Area, United KingdomAt The Alpha Group International, we specialize in a global peer-to-peer network designed for Entrepreneurs, Managing Directors, Business Owners, and C-Suite Executives seeking strategic support and growth.
By bringing together qualified executives in a confidential, member-driven environment, The Alpha Group facilitates high-level collaboration and problem-solving. Members benefit from expert guidance through face-to-face meetings or virtual sessions, supported by board-level advisors and a proven strategic framework known as Alpha Gold.
With a focus on significantly increasing company value: often aiming to triple profits within two to three years, we empower leaders to sharpen their vision and enhance both professional and personal outcomes. Directors provide tailored support to help members develop effective strategies, foster innovation, increase motivation, and achieve lasting success across all areas of life.
BCEGP InvestSenior Consultant
Jan. 2025EMEA
Chambre Africaine d'Appui aux Investissements et Developpement en Milieu Rural (CHAIDER)Plenary Board Member
Nov. 2023Kinshasa, Democratic Republic of the Congo
VodafoneYouth Connect - Global Events Team Member & Country Representative
Nov. 2022 - Oct. 2023London Area, United KingdomGlobal Events Team and DRC Country Representative. Youth Connect is the Global youth network of Vodafone. Our goal is to connect 9000+ young employees from across 20 markets. We stand for youth by : - connecting them to Senior Leaders and teaching them our strategy
- celebrating our purpose and spirit
- bringing them together and enabling crossborder connections
- creating an environment where they can become experts in one business area We support the business by
- gathering and analyzing insights from the youth's view of Vodafone's business
- informing and updating all the community on Vodafone's strategy
- giving first hand feedback and helping co-develop products
BCEGP InvestConsultant
May. 2022EMEA
BCEGP InvestCo-founder
Aug. 2021EMEA
VODACOM CONGO (RDC) S.AProduct Manager - Youth Segment
Apr. 2020 - Feb. 2026Kinshasa, République démocratique du Congo• Delivering and executing on Vodacom Prepaid Youth Segment strategy for various prepaid sub-segments, including segment strategy; proposition development and full lifecycle management, tactical and long term market execution, go-to-market and channel marketing and overall customer management;
• Accountable for growth in revenues (i.e. customer numbers, ARPU and mix);
• Monitor the performance of the Prepaid Youth Market Segment portfolio, drive commercial actions to meet or outperform budget targets;
• Present new concepts, ideas and initiatives to the commercial team in order to reach targets;
• Develop new differentiated voice, SMS and data propositions to quire new segments against a robust roadmap with consideration of customer needs, emerging technologies and internal capabilities;
• Owner of marketing requirements for new propositions, engage in cross-functional teamwork to build new products;
• Drive proposition penetration and ARPU with campaigns and promotions;
• Develop deep understanding of consumer Youth Market segments within Prepaid;
• Ensure that inflow and base mix are in line with overall strategy through designing and driving acquisition;
• Design and execute customer acquisition campaigns to achieve acquisition objectives;
• Work with the Pricing team to develop appropriate pricing strategies, tactics and propositions;
• Drive active portfolio and lifecycle management of youth propositions;
• Work with CVM team to develop base management campaigns and drive customer lifecycle management and retention;
• Manage post-implementation reviews and recommend actions based on performance;
• Use data from various sources such as Facebook Actionable Insights to create customer-centric propositions;
• Design products and propositions that supports the digital strategy of the company and help pushing the ecosystem, including engagements plateforms and IoT initiatives
• Launched Device Financing, in collaboration with Intelligra, Banks and Meta
SM GUILGAL SACo-Founder / Shareholder
Mar. 2020Kinshasa, Congo (DRC)We offer innovative and original lending products to people with low income, having small revenue generating activities and excluded from the classic financial system, with a clear focus on youth and women, having adapted product technologies and approaches, in order to balance profitability with a fulfilled social mission and long-lasting impact within communities.
VODACOM CONGO (RDC) S.AActing Product Manager - Youth Segment
Jan. 2020 - Mar. 2020Kinshasa, Congo (DRC)
VODACOM CONGO (RDC) S.ACommercial Strategy Officer
Dec. 2017 - Dec. 2019Kinshasa, République démocratique du CongoMarket Intelligence, Market Research, Strategy, Market/Environment Monitoring, Next Best Actions and Intelligence in general: • General understanding of the overall business environment, including market trends and analytics. • Analyzed market share trends using internal & external data (Regulation, Billing and IT, etc.) and performed analysis to support decision making process. • Followed-up on tariffs, offers, promotions, services, distribution, communication, CVM by competitors (National & Regional), and submitted weekly & monthly reports and alerts. • Provided suggestions and recommendations to the marketing and commercial teams in terms of strategic and tactical actions. • Followed brand health trackers such as the Brand Measurment Survey and Campaign health trackers. • Implemented the Media monitoring project as well as the Digital and online reputation monitoring in order to collect insights capable of driving customer experience excellence and optimise the media & digital strategies and presence. • Provided support to the Brand and Marketing Communication Media team by strategic guidance on the media audience regarding present and future/projected trends in order to optimise both the media spend and presence. • Brought the new segmentation project to life based on insights collected in order to align to the customer centric vision of the Company by meeting our customers need with a segmentation reflecting their behaviours and aspirations. • Provided reliable and insightful reports about device base movements and liaise with the market research team to collect insights about eventual anomalies. • Monitored competitors prepaid activities: products, promotions & retail. • Daily, weekly and monthly prepaid products assessment. • Nurtured the intelligence system of the Company by providing alerts and recommendations based on insights and leads collected from customers and the market. • Launched the Brand Measurement survey with the MDF methodology
COOPEC GuilgalBoard Member
Apr. 2017 - May. 2020Kinshasa
Beth Consulting International GroupCompetitive Intelligence and Energy investments Manager
Apr. 2017 - Dec. 2017Kinshasa• Managed investments in the energy sector, overseeing mining and Energy (Hydroelectric) operations and ensuring project competitiveness.
• Led a cross-functional team to deliver market trend analysis, best practices, and commercial strategies.
• Successfully liaised with international agencies and partners to drive business growth.
Ecole Supérieure de Management de Kinshasa (ESMK)Lecturer
Jan. 2017 - Dec. 2019KinshasaI was teaching Competitive Intelligence to Bachelor 3 students.
Beth Consulting International GroupConsultant
Sep. 2016 - Apr. 2017Kinshasa- Gave leads to the research teams for the technical part; - Conceived the strategic part of missions (influence and commercial); - Gave advice and direction about market trends; - Was part of the data collection on the ground; - Advised on best practices to follow and ensured consistency with the influence strategy.
NBM CONSULTINGConsultant
Mar. 2015 - Aug. 2016Kinshasa- Defined the Commercial Strategy, the distribution strategy and the go to market strategy for softs drinks from Refriango; - Provided elements on the market trends and the consumption behaviour in DRC; - Wrote the the business plan and the go-to-market strategy.
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