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Work Background
Head of Marketing | UAE & KSA
Rehla BoxHead of Marketing | UAE & KSA
Apr. 2025United Arab Emirates
Marketing Manager - UAE | Bahrain | Kuwait | Oman | Qatar
Landmark LeisureMarketing Manager - UAE | Bahrain | Kuwait | Oman | Qatar
Jun. 2023 - Apr. 2025United Arab Emirates• Day to day brand marketing activities that comprise of the marketing/seasonal calendar and day to day marketing operations support • Evaluate presence in all platforms and channels, recommend content that strengthens presence in current and new channels • Work with the Brand Marketing team to develop an overall content calendar for all brands • Manage media buying and social media agency on multiple projects and campaigns. • Manage e-commerce and app, while tracking results from online campaigns including SEM and social media • Manage CRM system while targeting the customers at the specific time with the specific message • Offline and Online customer journey and orchestration. • Find possible collaborations and partnerships that would add value to the brands while increasing the footfall • Brief the designer and understand brand guidelines and design process of creating collaterals for different mediums • Planning, developing and implementing effective marketing campaigns according to the trends in the market • Monitor campaigns and tweak the channels and materials accordingly to achieve overall KPIs • Forecast footfall based on the historical data and prepare projections • Budget management and planning • Plan and manage photoshoots and production of the content • Co-coordinate with the territories and the marketing agencies as necessary on the media advertising • Conduct territory and market visits to assess implementation of marketing / branding guidelines and source competitive intelligence • Keep up to date with competitor analysis and international brands in the same line of business.
Marketing Manager - UAE | Bahrain | Kuwait | Oman | Qatar
Landmark LeisureMarketing Manager - UAE | Bahrain | Kuwait | Oman | Qatar
Jun. 2023 - Apr. 2025United Arab Emirates• Day to day brand marketing activities that comprise of the marketing/seasonal calendar and day to day marketing operations support • Evaluate presence in all platforms and channels, recommend content that strengthens presence in current and new channels • Work with the Brand Marketing team to develop an overall content calendar for all brands • Manage media buying and social media agency on multiple projects and campaigns. • Manage e-commerce and app, while tracking results from online campaigns including SEM and social media • Manage CRM system while targeting the customers at the specific time with the specific message • Offline and Online customer journey and orchestration. • Find possible collaborations and partnerships that would add value to the brands while increasing the footfall • Brief the designer and understand brand guidelines and design process of creating collaterals for different mediums • Planning, developing and implementing effective marketing campaigns according to the trends in the market • Monitor campaigns and tweak the channels and materials accordingly to achieve overall KPIs • Forecast footfall based on the historical data and prepare projections • Budget management and planning • Plan and manage photoshoots and production of the content • Co-coordinate with the territories and the marketing agencies as necessary on the media advertising • Conduct territory and market visits to assess implementation of marketing / branding guidelines and source competitive intelligence • Keep up to date with competitor analysis and international brands in the same line of business.
Senior Partnerships Manager
Aura Technologies LtdSenior Partnerships Manager
May. 2022 - Jun. 2023United Arab EmiratesAURA is a DIFC-based insuretech firm building an embedded insurance platform for MENA. We help businesses sell contextually relevant insurance on checkout. On a mission to become the MENA's largest embedded insurance distribution platform. We work closely with large retail, ecommerce and digital companies who wish to bundle insurance along with the core products they sell, right at the point of purchase via one API - My responsibility here is to build AURA Technologies through strategic alliances and onboarding clients using our SaaS platform and one APIs. - Negotiating commercials with partners and ensuring consistent sales - Running marketing campaigns with clients such as Oman Oil & ENOC -Project management with Multiple stakeholders -Preparing proposals for Clients -Drafting the product requirements -Handholding and support throughout the tech integration -Build Customer/Buyer Journey via various touchpoints -Designing relevant marketing collaterals -Social Media Ads & PR content development - Using analytics for forecasting & budgeting
Partnerships Manager - E-commerce
Jumbo Electronics Company Limited (LLC)Partnerships Manager - E-commerce
Aug. 2020 - Jun. 2022United Arab Emirates• Managing Strategic Partnerships & Alliances online & offline • Acquiring new customer base through Strategic and tactical partnership • Onboarding, launching, and managing multiple payment solutions providers such Paypal, Etisalat’s e-wallet, FAB bank’s Payit Wallet, and other BNPL providers such as Spotii & Payby • Establishing processes, setting up operational frameworks for new partners • Rolling out marketing collaterals ATL, BTL & PR to build awareness • Researching new partnerships that match Jumbo’s brand persona • Communicating brand’s priorities and ensuring the targets are communicated across all levels • Setting marketing budgets, performance metrics, tracking systems, analysis and reporting • Negotiating commercials with partners and ensuring consistent sales through the Fintech providers/banks and other partners • Running tactical campaigns and cross-promotions with partners such as banks to increase customer acquisition • Preparing proposals to reflect partnership value and ROI • Forecasting sales with Category heads and creating offers to push sales both online and offline • Getting new Government Corporates (B2B) on-board by listing the right channels and demographics of Target group and getting incremental sales
Partnerships Manager - E-commerce
Jumbo Electronics Company Limited (LLC)Partnerships Manager - E-commerce
Aug. 2020 - Jun. 2022United Arab Emirates• Managing Strategic Partnerships & Alliances online & offline • Acquiring new customer base through Strategic and tactical partnership • Onboarding, launching, and managing multiple payment solutions providers such Paypal, Etisalat’s e-wallet, FAB bank’s Payit Wallet, and other BNPL providers such as Spotii & Payby • Establishing processes, setting up operational frameworks for new partners • Rolling out marketing collaterals ATL, BTL & PR to build awareness • Researching new partnerships that match Jumbo’s brand persona • Communicating brand’s priorities and ensuring the targets are communicated across all levels • Setting marketing budgets, performance metrics, tracking systems, analysis and reporting • Negotiating commercials with partners and ensuring consistent sales through the Fintech providers/banks and other partners • Running tactical campaigns and cross-promotions with partners such as banks to increase customer acquisition • Preparing proposals to reflect partnership value and ROI • Forecasting sales with Category heads and creating offers to push sales both online and offline • Getting new Government Corporates (B2B) on-board by listing the right channels and demographics of Target group and getting incremental sales
Partnerships & Social Media Manager - Marketing
Holiday Factory Partnerships & Social Media Manager - Marketing
Nov. 2019 - Aug. 2020United Arab Emirates-Effectively and Efficiently manage a team of 5 working in the marketing team. -Identify, develop, and evaluate a marketing strategy for Holiday Factory, based on knowledge of establishment objectives & market characteristics -Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. -Negotiate contracts with Clients establishing relationship to run tactical campaigns and cross promotion strategies. -Design and implement social media strategy to align with business goals -Actively Managing and Administering Holiday Factory's social media accounts. -Design and implement social media strategy to align with business goals -Set specific objectives and report on ROI -Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) -Monitor SEO and web traffic metrics -Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency -Consult with product development and design team on product specifications for content generation -Communicate with followers, respond to queries in a timely manner and monitor customer reviews -Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) -Suggest and implement new features to develop brand awareness, like promotions and competitions -Stay up-to-date with current technologies and trends in social media, design tools and applications
Partnerships & Social Media Manager - Marketing
Holiday Factory Partnerships & Social Media Manager - Marketing
Nov. 2019 - Aug. 2020United Arab Emirates-Effectively and Efficiently manage a team of 5 working in the marketing team. -Identify, develop, and evaluate a marketing strategy for Holiday Factory, based on knowledge of establishment objectives & market characteristics -Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers. -Negotiate contracts with Clients establishing relationship to run tactical campaigns and cross promotion strategies. -Design and implement social media strategy to align with business goals -Actively Managing and Administering Holiday Factory's social media accounts. -Design and implement social media strategy to align with business goals -Set specific objectives and report on ROI -Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news) -Monitor SEO and web traffic metrics -Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency -Consult with product development and design team on product specifications for content generation -Communicate with followers, respond to queries in a timely manner and monitor customer reviews -Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout) -Suggest and implement new features to develop brand awareness, like promotions and competitions -Stay up-to-date with current technologies and trends in social media, design tools and applications
Partnerships Manager - Marketing
Holiday Factory Partnerships Manager - Marketing
Sep. 2018 - Oct. 2019United Arab EmiratesThis role involved building relations with clients and scaling the business through third part revenue generators. - Building relations with various banks, radio stations, known consumer brands & PR. Worked with the below partners: *ENBD *Noor Bank *Mashreq *HSBC *RAK Bank *Bank Al Jazira KSA *Virgin Radio *Channel 4 *ShockMiddle East *Gulf News *Khaleej Times The role exposed me to the below skills: Technical Exposure  Platforms worked on:  Desktop (Display & Video)  Mobile (Display & Video)  Connected TV (Display & Video)  Hands on Ad-Servers:  DoubleClick for publisher (Legacy & Premium)  DoubleClick Campaign Manager  Helios IQ Adtech  OpenX  Yume For Publisher  My6Sense  Revive  Hands on Ad-Exchange:  DoubleClick Bid Manager  Appnexus  AdapTV  Everyscreen  Verta Media  Ad Meta  PLY Media  Cedato  Velti Mgage  Affiliate Marketing tool:  Has offers  TUNE  Video Player:  JW Player  OoYala  Social Media Marketing:  Facebook  Instagram  Pixel Data console:  BlueKai  ComScore  Vizu  CRM:  Sales force  You Tracker  Issue Tracker  Web Analytic Server:  Omniture  Google Web analytics  Software Exposure:  Adobe After Effects  Adobe Photoshop Technical Skills • Ad Trafficking • Inventory Management • Creative Testing • Generating Pixels • Managing Campaigns • Campaign Optimization • Reporting • Troubleshooting
Merchant & Partner Acquisition Executive
Doodle Worldwide - Digital AgencyMerchant & Partner Acquisition Executive
Nov. 2017 - Sep. 2018United Arab Emirates
Marketing Coordinator
Doodle Worldwide - Digital AgencyMarketing Coordinator
Feb. 2017 - Nov. 2017United Arab Emirates- Support in all aspects of marketing activities: mainstream and digital projects, including advertising, design, BTL activations and videos - Liaise with the creative/digital/operations team as well as external associates to generate the relevant output. Quality-check and delivery projects within the required timelines - On-boarding/developing new qualified merchants, relevant content/deals and revenues for Etisalat and other loyalty platforms - Content management of Etisalat and other loyalty platforms - Pro-active problem solving, tools and resource management - Resolving day-to-day queries and requests from the team and clients - Manage and mentor direct and indirect reports to ensure optimum performance. - On-board new team members and provide constructive coaching and feedback Major projects & Clients: Smiles by Etisalat,Etisalat Marketplace, Etisalat Birthdays, SWYP and Liv by ENBD Merchants Acquisition, Content Management, and Marketing & Operational support, Liali Jewelry, Tilal Liwa, Which wich, Millennium Hotels, Mugg & Bean and Al Ain Mall
Client Support Analyst
Thomson ReutersClient Support Analyst
Sep. 2015 - Oct. 2016Bangalore Area, India
Student Intern
Mirage Cargo ServicesStudent Intern
Jan. 2015 - Mar. 2015DubaiA Freight forwarding company in Dubai U.A.E. It provides all logistics solutions to traders and also deals with general cargo. As in an intern there I learnt the following: o Supply chain & process management o Sales enquiry o Import documentation processing o Job File Opening
Administrative Assistant Intern
APTIS marketingAdministrative Assistant Intern
Jan. 2015 - Feb. 2015AL SAIF ROADA marketing research firm helping firms understand the customer pain points through the process of mystery shopping, on field surveys and ensuring customer satisfaction. As an intern I conducted the following tasks: o Short listing mystery shoppers through telecom interview o Assigning tasks to each mystery shopper and allocating time projects o Back end administration
Sales Intern
VigbyorSales Intern
Apr. 2012 - Jun. 2012Handled front desk received inquiries, prepared Quotations, Promoted products, part for the biggest hospitality sectors exhibition in the Dubai World Trade Center

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