Gabriel Govela

Director, Editor, Producer @Antidote MP

Video EditorEditorFilm EditorProducerDirectorEntertainment

I've spent 25 years turning brands into stories people feel — and stories into films people can't forget. As a Producer and Commercial Director, I've led end-to-end production for Coca-Cola, Ford, KIA, Heineken, Motorola, and UNICEF — working with McCann, BBDO, Ogilvy, and Publicis across LATAM. I specialize in building systems that enable great content at scale: integrated production models, partner rosters, and cross-functional coordination across complex, multi-market programs. I founded four production companies, including AntidoteMP — a production company and proprietary methodology built for creative excellence across formats and budget tiers, from social Reels to feature-length branded documentaries, TV series, and feature films. On the film side, my work has been exhibited at the Cannes Film Festival, the Musée du Quai Branly, and the National Gallery in Washington, D.C. My screenplay Zarzal won the Blood Window Award at SANFIC, and Variety covered TresTresTres Films' slate in 2021. Currently: Head of Production & Director at CMV | R&R Partners (Mexico City), building brand content programs for regional and global clients.

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Work Background

Head of Production

CMV | R&R PartnersHead of Production

Oct. 2024Mexico City, MexicoExecutive producer and production lead for a 25-year-old creative and communications agency with U.S. partner R&R Partners. Oversee all production infrastructure and creative output across brand, digital, social, and AV programs — managing agency and production partner rosters, scopes, budgets, and delivery. • Led AV production for all of CMV | R&R brands, including: Motorola, Chedraui, Asus, UNICEF, Raiders, Nutrisa, and many more. • Built and implemented a scalable Content Lab: a modular production model from social AON grids to TVCs and branded content, setting regional production standards. • Developed B2B and ads marketing content strategies and partner programs across LinkedIn, Instagram, TikTok, and YouTube.

Founder · Film Director · Executive Producer

Output FilmsFounder · Film Director · Executive Producer

Jan. 2019 - Jan. 2021Mexico City, MexicoFounded advertising and branded content production company. Produced full-cycle campaigns for Kimberly Clark, KIA Motors de México, Mitsubishi, and Coca-Cola — including budgeting, crew, agency coordination, and post-production delivery.

Commercial Film Director

MediaMonks Mexico CityCommercial Film Director

Jan. 2017 - Jan. 2020Mexico City, MexicoDirected advertising campaigns and branded content for global and regional brands through leading creative agencies. • Clients: PayPal, Cerveza Sol, Bimbo, Mondelēz, AB InBev, Mobil ExxonMobil, Cinemex, Cinépolis, Ford, General Motors, SEAT, Motorola, Mitsubishi, Nestlé, Barcel, Ualá, Bardahl, Kansas City Southern. • Agency partners: McCann Worldwide, MullenLowe, BBDO, Publicis, Ogilvy, Marcel. • Directed 'Dark Rain' music video/short film for Titán & Gary Numan (2018).

Founder · Director · Executive Producer

Antidote MPFounder · Director · Executive Producer

Jul. 2016Founder of three production companies and one post-production studio, operating as an end-to-end creative production group across LATAM. • Developed AntidoteMP: a production company and proprietary 9-stage integrated production methodology spanning social content through feature film — built for creative excellence at scale across formats, markets, and budget tiers. • Directed KIA Travel: México — 3 seasons, 14 episodes of original branded documentary content for KIA Motors de México. • Directed 18-part documentary series on Mexican Master Artisans for Huakal (2022). • Advanced 4 feature film projects through financing stages, including Zarzal (Blood Window Award, SANFIC 2021) and Dollhouse (Ibermedia 2022). • TresTresTres Films featured in Variety (2021): https://variety.com/2021/film/global/zarzal-trestrestres-sanfic-industria-morbido-lab-1235105864/

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