I've spent 25 years turning brands into stories people feel — and stories into films people can't forget.
As a Producer and Commercial Director, I've led end-to-end production for Coca-Cola, Ford, KIA, Heineken, Motorola, and UNICEF — working with McCann, BBDO, Ogilvy, and Publicis across LATAM. I specialize in building systems that enable great content at scale: integrated production models, partner rosters, and cross-functional coordination across complex, multi-market programs.
I founded four production companies, including AntidoteMP — a production company and proprietary methodology built for creative excellence across formats and budget tiers, from social Reels to feature-length branded documentaries, TV series, and feature films.
On the film side, my work has been exhibited at the Cannes Film Festival, the Musée du Quai Branly, and the National Gallery in Washington, D.C. My screenplay Zarzal won the Blood Window Award at SANFIC, and Variety covered TresTresTres Films' slate in 2021.
Currently: Head of Production & Director at CMV | R&R Partners (Mexico City), building brand content programs for regional and global clients.More...