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Work Background
PropertyGuru GroupCountry Marketing and Strategy Director (Vietnam market)
Sep. 2024Lead Marketing and Strategy departments to handle all demand growth activities and faciliate cross-functional strategic projects.
PropertyGuru GroupDirector of Growth Marketing
Jan. 2024 - Sep. 2024Led SEO, Content and Performance marketing teams to deliver values to consumers through insightful contents and grow top-of-funnel marketing metrics.
PropertyGuru GroupDirector of Strategy
Apr. 2022 - Sep. 2024Implemented all strategic planning activities, market intelligence reports and PMO for cross-functional projects.
ZaloBusiness Manager, Official Accounts
Jul. 2020 - Apr. 2022Drove GTM of Zalo Notification Service (ZNS), a B2C messaging services which directly competing with Telco SMS.
TravelokaCountry Business Manager - Xperience
Feb. 2020 - Jul. 2020Led the GTM of Traveloka Xperience right at the beginning of COVID.
Dai Viet Group-DVGProject Manager
Mar. 2018 - Feb. 2020Planned and executed multiple monetization projects.
McKinsey & CompanyConsultant
Aug. 2015 - Feb. 2018Involved with multiple strategy and due diligence projects in finance and renewable sectors.
EYAdvisory Team
Jan. 2015 - Dec. 2015
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