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Work Background
NC8.COCo-Founder & Partner | Digital Commerce & Full Commerce Lead (External Partner)
Mar. 2001 - Apr. 2019Greater FlorianopolisCo-founder and business partner of NC8, a company providing digital commerce and technology solutions for e-commerce, marketplaces and content platforms. Global Expansion & Market Entry: Orchestrated the international expansion of the Melissa (Grendene) brand, leading end-to-end digital operations and market entry strategies for the UK, EU, USA and Brazil. Data-Driven Growth & Scaling: Scaled global online operations from early-stage traffic to millions of monthly sessions, maintaining consistent year-over-year revenue growth through rigorous KPI monitoring and performance optimization. Revenue Strategy & Forecasting: Implemented advanced sales forecasting and revenue management models, achieving high accuracy in demand planning and supporting complex logistics and inventory management across multiple regions. Full Commerce Leadership: Held end-to-end P&L and operational responsibility, managing a comprehensive digital value chain including platform technology (Vtex/Magento), global fulfilment, and cross-functional teams. Digital Transformation & Innovation: Pioneered omnichannel integration and automation projects that enhanced customer experience (CX) and operational efficiency, significantly increasing the brand’s global digital footprint. Conversion & Performance Marketing: Led high-impact digital marketing and CRM strategies, focusing on Customer Lifetime Value (LTV) and Conversion Rate Optimization (CRO) to drive measurable business results.
NC8.COSócio Proprietário
Jan. 2001Florianópolis Area, Brazil
GrafiaSócio Proprietário
Jan. 1997 - Dec. 2012Porto Alegre Area, Brazil
GrafiaCo-Founder & Partner
Jan. 1997 - Jan. 2012Porto Alegre Area, BrazilDigital Projects & Strategy Consultant Led digital branding, UX/UI, content and online presence projects for mid-sized and large brands. Specialised in delivering customised web solutions and providing strategic digital marketing consultancy, supporting brands in strengthening their digital positioning, performance and customer experience. Worked across multidisciplinary teams, aligning brand, technology and marketing strategy to deliver scalable and effective digital solutions.
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