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Work Background
Igniyte | Expert online reputation managementManaging Director
Oct. 2022
Igniyte | Expert online reputation management for businesses, brands and individualsManaging Partner
Mar. 2020
Igniyte | Expert online reputation management for businesses, brands and individualsHead of Client Services
Mar. 2014 - Mar. 2022Built and scaled the client services function from the ground up, establishing structure, services and delivery frameworks. Transformed a small, inexperienced team into a high-performing, multi-disciplinary function across PR, content, search and client strategy
Defined roles, processes and best practice frameworks, improving consistency, quality and team development.
Developed and launched new service lines with clear value propositions, delivery models and measurable KPIs
across: Digital PR & content strategy, Search visibility and audit programmes, Review and response management, Stakeholder insight and engagement and Community and UGC management. Delivered complex, multi-region client programmes across sectors including financial services, healthcare, telecoms and technology. Introduced reporting frameworks linking activity to visibility and commercial impact, shifting client focus to long-term outcomes. Built strong long term client relationships with stakeholders in large global corporate businesses and with high profile, high net worth individuals managing complex high stakes digital projects.
ICF NextProject Manager
Jul. 2012 - Feb. 2014Greater Leeds AreaDigital specialist. Client relationship and development along with multiple project delivery and measurement of success across all channels; digital, social, video, content, email and print. Core clients:
Home Retail Group, BT, BBC,
NHS – Leeds and York Partnership, Learn Direct and Aegis
We are Vista - Communications AgencyProject Manager
Jul. 2012 - Feb. 2014Leeds, United KingdomDigital specialist. Client relationship and development along with multiple project delivery and measurement of success across all channels; digital, social, video, content, email and print. Core clients:
Home Retail Group, BT, BBC,
NHS – Leeds and York Partnership, Learn Direct and Aegis
NumikoDigital Project Manager
Apr. 2012 - Jul. 2012Leeds, United KingdomContract. Worked with the National Lottery Promotions Fund and their various stakeholders including Camelot and lottery fund distributing bodies to raise awareness of lottery funding and good causes. Responsible for agreeing the final contract, timelines and detailed budget split of £300 000 covering digital deliverables across 3 phases.
BrassDigital Project Manager
May. 2009 - Apr. 2012Leeds, United KingdomPrimarily responsible for digital and integrated project delivery and processes, including change and quality control, reporting on efficiency of time and cost, clear project briefing, communication of issues and status’s along with post project reviews.
Core clients and projects:
- Managed multi faceted yearly campaigns with budgets of £100 - £400K for both Seven Seas and Glaxo including online media, email, video, diagnostic tools, games, product and e commerce sites and apps.
- DCSF 200 page illustrated blueprint, animated videos and 3d rendered online careers quiz / diagnostic tool
- BAFTA nominated game for BBC which included 4 day video and audio shoot at the BBC with CBBC puppets
- Development and delivery of an online global packaging system for Unilever including full load and usability testing programme.
Zip DesignProduction and Business Manager
Jan. 2008 - May. 2009London, United KingdomAs a small boutique design agency with predominantly entertainment clients my role was to streamline and manage the studio workflow, introduce a digital capability to the business and generate new business leads. I also provided a full range of account handling, production, financial and administrative support. New business and marketing: - Developed and led the new business strategy resulting in new business wins with 19 Entertainment and 12 Million Children’s Charity.
- Created and wrote targeted marketing and PR material. Stream lined the current database and e-marketing system. - Public Procurement: Identified opportunities and wrote tender documents. Studio management:
- Streamlined day-to-day internal studio processes. Managed the workflow of an internal team of 5 and all external resources including web developers, photographers and print suppliers.
- Provided digital expertise to enable Zip to expand their digital offering. Introduced web developers from my personal network of contacts. Project management and delivery
- United Nations UNFPA: Y-PEER Brand Development and creation of brand guidelines and promotional materials. Liaised with project leaders in 30 European and Arab countries.
- 19 Entertainment: Logo and identity re-brand including creation of motion graphics.
- Universal Music, EMI and SonyBMG: Creative and integrated marketing campaigns for major music artists including The Saturdays, Tom Jones and McFly.
UNIT9Interactive Producer
Sep. 2006 - Dec. 2007London, United KingdomDelivery of high production and complex online experiences for high profile brands and top American and European agencies. Brands included Volkswagen, Häagen-Dazs, Philips Aurea, Carphone Warehouse / X Factor and Cravendale Milk and Vodafone.
You Can NowProject Manager
May. 2005 - Aug. 2006London, United KingdomProject management for a wide range of projects including the YCN Annual Awards and Exhibition and other creative projects with major brands including Orange. Included database management, website update and management and marketing of projects and new business.
Freelance web design/developmentWeb Designer / Developer
Jul. 2004 - May. 2005London, United KingdomVarious freelance projects including 2 month period at Kontraband.
Hackney Community CollegeRetraining
Jan. 2002 - Dec. 2004Retraining in web design and development including software: Photoshop, Illustrator, Dreamweaver, Flash including Actionscript and Final Cut Pro. HTML, CSS and Java
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