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Work Background
Averdan AdvisoryCEO and Founder
Jan. 2026South AfricaM&A Advisory | Private Company
Averdan Advisory is an M&A and advisory firm that helps founders, investors, and businesses make better decisions in complex transactions.
We focus on acquisitions, exits, and capital raises, bringing a practical, data-led approach to how deals are priced, structured, and executed.
At its core, Averdan is about clarity. Modern transactions are no longer just financial - they are deeply influenced by data, technology and risk.
We help clients understand what really matters beneath the surface, so they can move forward with confidence.
Oasis WaterManaging Director
Sep. 2008South AfricaFMCG, Retail and Franchising | Private Company
Built and scaled a multi-channel platform from 98 to 420+ locations across five countries, achieving 27%+ market share.
Delivered sustained above-market ROI through disciplined expansion, network optimisation and operating leverage.
Structured and executed $100m+ in supply and commercial agreements, strengthening margins and long-term scalability.
Led 1,500+ staff across a distributed franchise and corporate model, aligning execution with growth and capital objectives.
Attracted significant private equity investment to support expansion, consolidation and next-phase platform growth.
Bidvest McCarthyDirector
Feb. 2001 - Feb. 2009South AfricaAutomotive and Financial Services (Forbes 1000) | Public Company
Led a 50+ team delivering enterprise ICT, CRM, and eCommerce platforms supporting $2bn+ in annual business and 4,500+ staff.
Drove digital transformation across automotive and financial services through data-led CRM, Big Data, and online trade platforms.
Commercialised proprietary CRM technology, generating new revenue streams with international clients in Germany and Japan.
BCXPrincipal Consultant
Apr. 1998 - Feb. 2001South AfricaInformation Technology Services | Public Company
Member of Management Committee, leading large-scale, data-driven transformation programmes across global teams (80+ consultants) in SA, USA, Mauritius, and UK.
Delivered enterprise solutions across banking, airline, FMCG, insurance, retail, and agriculture sectors for major corporate clients.
Led data-centric transformation in banking, implementing BI, data warehousing, and CRM platforms to enhance decision-making, customer insight, and commercial performance.
Interam System IntegratorsSenior Consultant
Jan. 1993 - Apr. 1998South AfricaInformation Technology Services | Private Company
Delivered end-to-end solutions as project manager, developer, and client lead across corporate and SME environments.
Operated across agriculture, financial services, manufacturing, and retail sectors.
Designed and deployed first-of-their-kind export systems that enabled leading citrus and avocado producers to access and scale in global markets.
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