Requests
2
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Tecnológico de MonterreyAdjunct Professor
Aug. 2023Mexico, Mexico CityTeaches 'Innovation and Digital Transformation' and 'Technology-Based Business Models', inspiring future leaders through practical, human-centered approaches to digital change.
LatinWebFounder & Managing Director
Oct. 2005Mexico City Area, MexicoEstablished Latinweb in 2005, transitioning from AOL Mexico to offer premium Spanish-language content and digital solutions to AOL Inc. for its Spanish-language portal, AOL Latino. Since then, the company has evolved into a leading content and digital marketing agency serving major media organizations across the U.S., Mexico, and Spain. Main clients: AOL, HuffPost, Telemundo, TelevisaUnivision, Impremedia (La Opinión, El Diario), Marca.com, ElPais.com. Key Responsibilities and Achievements:
• Led full P&L ownership and strategic growth planning, overseeing business development, forecasting, and international expansion aligned with evolving client needs.
• Built and scaled a high-performing digital team to 100+ professionals in Mexico City and Miami, delivering operational excellence through a nearshore model that improved speed-to-market and reduced client costs.
• Served as senior digital advisor to CXO and VP-level executives, co-developing integrated strategies across social, paid, SEO, and content to support business objectives.
• Championed a data-driven culture, using analytics platforms (GA4, Chartbeat) and audience insights to guide editorial performance and engagement optimization.
• Cultivated a values-driven team culture, focused on mentorship, diversity, professional development, and talent retention, resulting in 90%+ client and staff loyalty over 7+ years.
• Directed cross-functional operations (Sales, IT, HR, Marketing, Finance, Legal), ensuring strong internal alignment and efficient delivery across projects.
• Drove digital transformation for legacy media and startups, supporting platform modernization and audience expansion in multicultural markets.
• Collaborated across regions and functions, enabling knowledge-sharing and digital innovation across LATAM clients and global initiatives.
• Delivered measurable business impact, achieving double-digit YoY revenue growth (2019–2024) through client expansion and service evolution.
AOLRegional Product Director
Jan. 2002 - Sep. 2005Washington D.C. Metro AreaOversaw all Spanish-language products across Latin America, expanding leadership responsibility after the success of AOL Latino for the U.S. Hispanic market.
AOLProduct Manager
Aug. 1999 - Dec. 2001Mexico City Area, Mexico• Directed the development of a scalable Spanish-language product suite for AOL Latin America, which became the blueprint for AOL Latino’s launch in the U.S. Hispanic market.
• Led Spanish-language product localization efforts to ensure cultural and linguistic relevance across LATAM and U.S. Hispanic audiences.
Electronic Data SystemsIT Project Manager
Jan. 1998 - Aug. 1999Mexico City Area, MexicoLed the implementation of the TESC model, managing a team of 50+ engineers and developers, enhancing operational efficiency across the region.
Electronic Data SystemsAdvanced Systems Engineer
May. 1995 - Dec. 1997Dallas/Fort Worth AreaContributed to high-level technical projects and systems engineering at EDS Headquarters.
Electronic Data SystemsSystems Engineer
May. 1994 - Apr. 1995Mexico City Area, MexicoDeveloped a real-time system for monitoring intraday stock operations, showcasing technical innovation.
Intch is a Professional Networking App for the Future of WorkSee more people like Luis on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
408500 people
23
CMCO
16
CFO @ CJ Capital FO
15
FP&A and Strategic Finance
95041 people
15
Project Manager @ Cool Digital Solutions
16
Project Manager @ Freelancer
19
Fractional COO | Strategic Operations Director @ AUGEEM