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Work Background
Maverick MarketingQuality Control Manager
Mar. 2024Colombia, BogotáOversee tools, data, automation, and integrations for efficient service delivery. • Support strategic decision-making, project management, and sales operations while optimizing processes. • Manage key operations and drive internal marketing and sales campaigns. • Expertise in Meta ad management, Zapier and Go High Level automation • Conduct market research for customers to enhance performance and strategy.
Cinch Home Services Market Researcher
Dec. 2022 - Nov. 2023Colombia, BogotáWorking remotely from Bogotá, Colombia for the United States.
• Design, execution, and analysis of qualitative and quantitative market research projects exclusively for the U.S. market. • Utilization of online market research platforms such as Pollfish, Dynata, Qualtrics, Maze, and Remesh, as well as market research agencies.
NielsenIQProduct Optimization Associate Manager- BASES INnnovation LATAM
Dec. 2021 - Aug. 2022Colombia, Bogotá• Design, execution, and initial review of Market Research projects focused on Concept and Product testing for clients in LATAM (Pfizer-GSK, Reckitt). • Client prospecting in Colombia
EuroMonitor International pvt ltd In Country Market Researcher
Nov. 2021Colombia, Bogotá• Conduct comprehensive research on the Colombian market and others in LATAM, including industry trends, competitive landscape, and potential growth areas. • Analyze consumer preferences, purchasing patterns, and cultural factors that influence buying decisions in the target country • Evaluate the economic conditions of the country • Identify and analyze key competitors in the market • Gather data through various methods, including surveys, interviews, focus groups, and secondary research, ensuring the accuracy and reliability of information.
Asylum Marketing Marketing Research Director
Dec. 2019 - Dec. 2021Colombia, Bogotá• Design, execution, and strategic analysis of market research (Church & Dwight). • Recommendations focused on marketing execution.
Austral Education GroupProject coordinator
Jun. 2018 - Jun. 2021Colombia, Bogotá• Advising groups of international MBA and Executive MBA students from top-tier universities in the United States and the United Kingdom. • Consulting and executive management of students' relationships with private companies and their degree projects, mostly focused on Marketing, Communications, and Design Thinking. • Prospecting degree projects in Colombia.
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