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Work Background
AspireHead of Sales
Mar. 2024 - Nov. 2025SingaporeSpearhead new revenue growth and leading both Business Development and Account Executive organizations.
TikTokBrand Partnerships Lead
Jun. 2023 - Feb. 2024SingaporeLed the key accounts portfolio (advertising) for TikTok Malaysia.
Pace EnterpriseHead of Commercial
Nov. 2020 - Mar. 2023SingaporePart of founding team. Led all commercial & revenue functions. Built a team of 60 across 6 Asian markets and acquired 3,500 merchants in the first 24 months of operations. Led the commercial development and launch of SE Asia's first BNPL virtual card.
WeWorkSenior Director, Head of Sales for Southeast Asia & Korea
Apr. 2019 - Nov. 2020SingaporeResponsible for a portfolio of 55 assets across 8 cities. In-charge of all sales and revenue functions, clinching over US$XXXM worth of contract value.
WeWorkRegional Sales Director, Southeast Asia
Aug. 2017 - Mar. 2019SingaporeLed expansion for WeWork across SE Asia, launching 18 locations across 6 cities within 18 months. Scaled the growth team from 1 rep to a team of 35, securing more than US$XXXM worth of contracts.
SpacemobHead of Partnerships & Business Development
Jun. 2016 - Jul. 2017Singapore*Acquired by WeWork*
Responsible for overall commercial strategy, real estate, sales and business development.
HomeAwayHead, Partnerships & Business Development (Asia)
Jan. 2014 - Jun. 2016Singapore*Originally, travelmob, acquired by HomeAway and later, Expedia*
Responsible for overall partner & commercial relationships.
BlackBerryBlackBerry World Manager, Music (APAC)
May. 2013 - Jan. 2014SingaporeIn-charge of all music merchandising and promotion activities for BlackBerry World across Asia-Pacific. Led label relations with most major and independent labels in Asia.
YahooAccount Manager, Yahoo! Search Marketing
Aug. 2010 - May. 2013SingaporeI was responsible for developing top-tier client accounts, working towards retention of accounts (Finance, FMCG, Education, Heath & Retail industries), contributing between US$10 - US$15M of revenue per annum. Agency Relations Lead (secondary appointment) to collaborate with select ad agencies, develop executive relationships, evangelize Yahoo! Search offerings and identify sales or business development opportunities.
Storm Lion Pte LtdSenior Manager (Business/ Marketing)
Jun. 2009 - Jul. 2010SingaporeResponsible for the marketing and business development strategy for this transmedia company. Led all aspects of market research, price points, competitive and trend analysis, product and packaging design, both in print and online. Managed the development, marketing and distribution of 3 print titles and 1 iPad/iPhone application within 12 months. Coordinated a global joint announcement with Gene Simmons (KISS) for a Las Vegas production.
Yahoo!Regional Marketer, Yahoo! Mobile APAC
Jul. 2007 - Jun. 2009SingaporeResponsible for all marketing aspects for Yahoo! Mobile products.
Evangelist for Yahoo! Mobile Developer Tools.
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