Besa Xhumari - Chief Commercial Officer (CCO), Ecfa sha

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Work Background

Kredo.alChief Commercial Officer

Feb. 2020In charge of Business Development, Marketing and PR Department. ▪ Collaborate with Senior Management and Commercial team to develop strategies, plans, and team leadership for customer strategy, revenue optimization, and distribution and channel management. ▪ Oversee the implementation and successful development of strategic marketing and PR plans and ensures integration between marketing, PR, and other channels. ▪ Proposes and ensures implementation of pricing and contracting strategies ▪ Drive performance-based culture. ▪ Oversee marketing and PR function in the planning and evaluation of marketing strategy. ▪ Interface with Human Resources staff to lead the recruitment and retention of top talent for the Commercial team. ▪ Ensure appropriate advancement opportunities and training/development opportunities are available for Commercial team. ▪ Analyze and interpret changing market and industry dynamics/trends to determine the effect on current business and use this information to formulate new commercial strategies and tactics. ▪ Manage multiple projects while leading staff in establishing priorities, setting standards and working collectively to accomplish deadlines and objectives. ▪ Ensure effective control of Commercial, Marketing and PR team results, and take corrective action to guarantee that achievement of Commercial objectives falls within designated budgets.

Kredo FinanceDirector of Marketing, PR and Communication

Sep. 2018 - Jan. 2020Marketing Conduct researches and analyses for a variety of marketing information. Define, develop, and implement digital marketing strategy, including web, SEO/SEM, social media, Affiliate etc. in support of business objectives. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; Works with creative teams (internal and external) to come up with branding ideas, advertising copy, graphic designs, and promotional materials Identifies the appropriate media channels where each product or service's marketing materials can be delivered to the public Designs and ensure proper implementation of brand book and signs usage guidelines in institution documentations Design communication strategies with management that help increase market and branding awareness of the institution by using different forms as leaflets; annual publication reports; PR events ; membership and/or sponsored participations Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback, adjusts marketing plans as needed in response to data tracking efforts PR Creates PR strategies and action plans on an annual and monthly basis Strengthen the voice of the company in industry and society in the media and other communication channels Serves as a first and foremost contact person for all media questions Prepares presentations for press releases and other meetings Organizes and supervises for the company fairs, open days, seminars, conferences. Provides effective solutions to crises at the time they occur, or helps prevent them Suggest effective ways to peacefully resolve any internal disputes Build and maintain targeted media lists and nurture media relationships Builds and maintains the list of important third parties of the company Collaborate with external actors, including public affairs offices, consumer organizations, and professional societies

Albanian Advisers GroupMarketing, Communication, PR and Team Building Consultant

Jan. 2017Tirana, AlbaniaActively contacting clients for their marketing, communication and PR needs. Preparing strategies for all clients as per need Creating and implementing marketing and PR campaigns as per need Creating and implementing staff retreats for team building purposes up to 400 staff.

Spark Adv AlbaniaGeneral Manager

Oct. 2014 - Oct. 2016Directed and supervised the activities of staff Provided guidance for workers as needed and approved training opportunities Implemented company policies Delegated duties among staff members Maintained budgets for managed entity as well as the individual projects Monitored costs against budget Made key decisions for managed entity Researched and analysed industry, market, and competitors to make informed strategy decisions Created initiatives to take advantage of market opportunities, reduced operational threats, forestall business risks, and maximized core strengths Identified core competencies and defined operational goals Directed and managed business growth through tender participation for client acquisition, creating strategy and managing the teams work to enhance performance and ensure maximum quality of work

Universiteti i TiranësAssistant Lecturer - Marketing and Management Courses

Feb. 2014Marketing and Management Classes

Universiteti Europian i TiranesDirector of Marketing and Recruitment

Apr. 2013 - Jun. 2014TiranaDevelop marketing plans and strategies for the department; formulate long range plans for marketing activities; participate in overall depart-mental strategic planning and management activities. Plan, develop, coordinate and participate in various marketing research activities to identify customer preferences and attitudes and to enhance services offered. Creation and Implementation of recruitment campaigns. Creation of all supporting promoting documents. Organizing and supporting of all recruitment activities within and outside the premises of the University such as: Open Days, Career Counseling, Summer School etc. Conducting market research to determine customer needs and impres-sions; design survey instruments and coordinate the collection of data; compile information, analyze results and prepare reports setting forth customer attitudes and trends and appropriate marketing recommendations and conclusions.

AIDA Albanian Investment Development AgencyHead of Marketing, PR and Information Department

Jun. 2011 - Apr. 2013TiranaCreating and implementing the institutions marketing, communications and PR strategies in accordance with the institutions guidelines. This included oversight of all strategic communications with external audiences, working closely with every team to identify and maximize opportunities to bring the institutions mission and achievements to life. An important component of the role was the development and implementation of external communications policies, as well as establishing and policing house style and branding guidelines. Support Investment Generation Department by developing the ‘marketing mix’ needed to help stimulate interest from the target audience. In addition to providing national and international public relations in support of all core activities of the Agency, a priority is to deploy a cost-effective market and marketing research that helps narrow the gap between perception and reality of the country.

New Moment New Ideas GroupSenior Account Manager

Mar. 2008 - Mar. 2011TiranaClients worked with: NBG, World Bank, Microsoft, USAID, AED C-Change, Electrolux, Vodafone (participated in making research and strategy proposed for their latest Global Pitch), Semos Alts, Hoffman–La Roche, GlaxosSmithKline, Tuborg etc. Served as the primary relationship owner for an assigned group of top tier client accounts with responsibility for retention and growth. Ensured clients derived maximum value from our services. Prepared implementation plans and lead client on-boarding; present content strategy and annual plan. Worked closely with clients to identify needs including content approval workflows and consult on best practices for solutions and setup. Prepared and delivered effective client presentations, including stakeholders at all levels of the organization. Delivered weekly, monthly and quarterly status and results presentations to internal and external teams. Regularly evaluated quality of content, managing external content creation, editorial and strategy resources. Identified new opportunities from new and existing accounts. Ensured a deep enough understanding of clients' individual experiences to head off potential issues before they become problems. Managed multiple accounts; developed positive working relationships with all customer touch points. Drove client retention, renewals, upsells and client satisfaction

First Investment Bank AlbaniaMarketing Manager

Oct. 2006 - Jan. 2008Preparing and implementing all marketing campaigns according to the Banks’ strategy and products, managing media relations, PR and other third parties. Organizing and directing all market and marketing research in regards to product development, as well as the Banks’ position in the market. Managing Marketing Campaigns Creating Awareness of Products Among Staff Managing Social Media Promoting Products of Bank Preparing Materials for Marketing of Products Coordinating with Ad Agency Develop, support and promote company goals, including message development, social media content creation and media outreach Develop and disseminate public relations materials that increase our visibility among stakeholders and lawmakers Build and maintain relationships with journalists, bloggers, investors and customer audiences that will help advance our work Identify target audiences and create strategies to effectively engage them Ensure digital marketing content aligns with our brand’s identity and message, and assist with marketing campaigns as needed Work closely with leaders and executives to develop and strengthen employee engagement activities

International Finance Corporation-PEPSE (IFC-PEPSE) AlbaniaAssistant to the Project Manager and contact person

Jun. 2006 - Oct. 2006Assistant to the Project Manager and contact person—managing the relations between the IFC offices in Bulgaria with the representatives of the Albanian Govern-ment.