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Work Background
GMGCategory Lead
Jan. 2026Dubai, United Arab EmiratesAt GMG, I lead the Sports Common buying function, shaping category strategy and range architecture across a multi-brand portfolio. Through strong partnerships with global sports brands, I deliver high-performing joint business plans and go-to-market strategies that accelerate sales and margin growth. I cultivate a high-performance team culture focused on collaboration, accountability, and commercial results.
Rebel Sport NZ LtdBuyer/Category Manager - Equipment
Mar. 2006Auckland, New ZealandAs the Sport s Equipment Buyer at Rebel Sport NZ, I leverage my extensive expertise and industry insight to drive exceptional product offerings and strategic growth. Managing a diverse supplier network of over 100 trading partners, I nurture strong relationships with leading global brands and local distributors, ensuring we have the best product range available. I have a deep understanding of various sports equipment categories, allowing me to make informed decisions that align with market trends, technological advances and consumer needs. I enjoy finding creative solutions for operational and market challenges. In 2017 I co-founded the "Pass it Forward" program, a key social initiative that to date has donated over $2,000,000 worth of sports equipment to disadvantaged youth in NZ and the Pacific Islands. I also sit on the "Grass Roots" grants board, allocating funds for ports clubs and programs throughout New Zealand Through strategic sustainable sourcing and innovative range development, I embody Rebel Sport's mission of being the Home of Sport in New Zealand, elevating our product range and fostering meaningful partnerships that drive mutual success and community engagement.
Rebel Sport NZ LtdBuyer/Category Manager
Mar. 2006 - Jan. 2026Auckland, New ZealandAs a Category Manager at Rebel Sport, I leverage deep industry insight to shape category strategy and drive sustainable commercial growth across a multi-brand retail environment. Managing a diverse network of over 100 trading partners, I build and nurture strong relationships with leading global brands and local distributors, delivering impactful joint business plans and best-in-class product assortments. I bring a strategic, consumer-led approach to decision-making—aligning category direction with market trends, innovation, and evolving customer needs. I’m passionate about solving complex commercial and operational challenges, using data and collaboration to unlock new growth opportunities. In 2017, I co-founded the “Pass It Forward” program, a key social initiative that has donated over $2M worth of sports product to disadvantaged youth across New Zealand and the Pacific Islands, reinforcing the role of sport in community development. Additionally, I founded the "Punch with Purpose" initiative, creating locally sourced boxing bags from recycled textiles, hand filled by Will & Able, a social enterprise for neurodiverse and diffently-abled individuals. Through strategic sourcing, innovative range planning, and strong brand partnerships, I contribute to Rebel Sport’s mission as the Home of Sport in New Zealand—driving commercial success while creating meaningful community impact.
Rebel Sport (NZ) LtdBranch Manager
Jan. 2000 - Mar. 2006Auckland, New ZealandWorking across several branches, I oversaw daily store operations, including staff supervision and management, inventory management, and sales optimization.
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