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Work Background
SemrushProduct Owner
Aug. 2024Belgrade, SerbiaProduct Owner of tech SEO/AI SEO Site Audit team - Launched new tech checks for AI Search
YandexProduct Manager
Mar. 2020 - Aug. 2024Moscow, Russia- Increased purchases of subscriptions to SMB customer acquisition product by 30% by improving the funnel and merging Business and Advertising Accounts - Increased the weekly number of active business users of the Yandex Business Account by 50% by creating new channels to attract business owners (mobile notifications, emails, cross-service traffic) and by optimizing the main page through onboarding and engagement scenarios. - Increased conversion in updating photos, data, review reactions from business owners redesigned base scenarios and created new entering points. - Increased NPS and CSAT of Yandex Business by fixing all important problems from service support and user feedback
Tinkoff BankProduct Manager
Apr. 2016 - Mar. 2020Moscow, Russian Federation- Increased amount of utilized additional cards, averaged check of additional cards by creating mobile app for additional card owners by managing the developing team. - Created a bank for kids – Tinkoff Junior with personal loyalty and individual mobile app and raised amount of active Junior customers up to 200k+ with 70% installed mobile app by managing product team with developers. designers, QA and bank support. - Increased utilization of bank accounts with family banking by created shared accounts for Family Banking. - Raised the amount of active cards by creating and raising the amount of virtual cards created for bank accounts.
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