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Work Background
MetaContent Designer
Sep. 2022 - May. 2023Tel Aviv, IsraelProviding content support for the redesign of a data-driven user interface, including a full recreation of the product's Wiki (which contains user guides and product documentation). The work includes:
- Researching terminology to align the product's language with industry standards.
- Working with Product Managers, Designers, Developers and Data Engineers, and communicating changes across the team.
- Developing a content plan that meets users' needs, with a hierarchy of information that corresponds to the product's flow. - Writing clear and helpful user guides while keeping terminology and style consistency.
Splash - Deeper Digital MarketingCopywriter & Social Media Manager
Jun. 2022 - Aug. 2022
AllJobs (אולג'ובס)UX Writer & Copywriter
Jun. 2017 - Jun. 2021Israel• Overall responsibility for UX Writing & Microcopy for interfaces created to meet business objectives and customer needs. • Shaping brand voice for two different personas (recruiters and job seekers) while maintaining consistency of the users' flows.
• Collaborating with product & marketing managers, developers, UX designers, and other stakeholders across the company. • Creating clear and consistent user-focused copy for different interfaces including onboarding, user navigation, error messages, and other components of the end-to-end user experience. • Using data to guide recommendations and content decisions. • Working on multiple projects while prioritizing tasks and meeting different deadlines.
AllJobs (אולג'ובס)Content Manager
Feb. 2011 - Jun. 2017Israel• Writing and managing content distribution through partner channels, (i.e., Ynet, Calcalist, etc.). • Collecting, monitoring, and analyzing website and social indices, ensuring content conforms to SEO best practices, making improvements when necessary. • Serving as POC, providing responses to press inquiries, initiating, and developing media relations (online and offline media), collaborating with PR agencies.
• Managing content campaigns in Taboola and Outbrain, promoting awareness in media through survey generation and distribution.
MatrixSecretary of the Legal Department
Sep. 2009 - Apr. 2010
DSNRSecretary and Administrative Assistant
Feb. 2006 - Jan. 2009Raanana
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