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Work Background
3H MarketingFounder & Principal Strategist
Jun. 2023Kansas City Metropolitan Area
Jungle ScoutDirector, Enterprise Demand Generation
Mar. 2022 - Oct. 2022RemoteI launched the first comprehensive B2B marketing team and strategy for Jungle Scout, managing a nimble team of marketers spanning demand generation, performance marketing, email marketing, and content development. I provided strategy and leadership, reported to the executive team, and collaborated with cross-functional leaders. I also partnered with our technical teams to ensure that our tech stack and website were B2B demand gen ready, including launching 6Sense ABM tools.
AvalaraSenior Manager, Demand Generation
Sep. 2015 - Mar. 2022Overland Park, KansasAugust 2019 - March 2022: Senior Manager, Demand Generation
January 2018 - July 2019: Senior Marketing Manager
September 2015 - December 2017: Marketing Manager I managed a small team responsible for meeting aggressive demand gen goals for three business units. This included developing and executing integrated demand gen and ABM strategies, leading PR and content strategy, and advising on partner marketing. I also managed product, partner, and customer marketing in 2015-2016. My responsibility was to provide deep audience strategic insights and design a data-driven comprehensive marketing plan that utilized Avalara’s well-developed tech stack. I was responsible for meeting marketing funnel goals, managing budget, and complex cross-functional collaboration. About the business units: Avalara’s Communications business unit provides a SaaS-based indirect taxation solution for wireless, cable, VoIP, digital content/streaming, 5G/IoT and other related industries. The Excise business unit provides tax solutions for various energy and tobacco/vape products. The Beverage Alcohol business unit supports predominantly wineries, craft breweries, and importers.
SprintSenior Marketing Manager, Pinsight Media Division (Sprint)
Oct. 2013 - Sep. 2015Kansas City, MissouriPinsight Media was Sprint’s (now T-Mobile) mobile analytics, advertising, app and e-commerce wholly owned subsidiary. I was a senior member of the marketing team responsible for strategy, branding, content, product marketing, Salesforce administration/process strategy, and events. I was marketing lead on the beta program for Sprint/Pinsight’s mobile commerce/advertising solution. Sprint sold Pinsight Media to InMobi in 2017.
MicrosoftDirector of Marketing Communications, Windows Azure/PhoneFactor
Oct. 2012 - Sep. 2013Overland Park, KSMicrosoft acquired phone-based multi-factor app provider PhoneFactor in 2012 and incorporated it into their Azure product line. Our team was responsible for the subsequent re-brand and launch as well as continued demand generation.
PhoneFactor, now a Microsoft CompanyDirector of Marketing Communications
Nov. 2008 - Oct. 2012Overland Park, KSNovember 2012: Acquired by Microsoft
May 2012 - October 2012: Director of Marketing Communications
November 2008 - May 2012: Marketing Manager PhoneFactor offered a multi-factor authentication app for enterprise, banking, healthcare and other key industries. I was one of a three person marketing team responsible for the successful demand generation, awareness and PR that were critical to PhoneFactor’s exponential growth and ultimate acquisition by Microsoft.
BKV (formerly Weyforth-Haas Marketing, now the Frank Agency)Account Supervisor
May. 2003 - Jul. 2008Overland Park, KSAugust 2005 - July 2008: Account Supervisor March 2004 - July 2005: Senior Account Executive, Account Service
May 2003 - March 2004: Senior Account Executive, Business Development BKV was an integrated marketing communications agency. I started in business development then transitioned to account service. While managing multiple clients, I profitably grew their largest Fortune 500 (Global Top 50) client. I reported directly to a VP and supervised a team of account executives and coordinators.
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