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Work Background
Montgomery County Public SchoolsMedia Assistant
Jan. 2024Montgomery County, Maryland, United StatesAssist students and staff in accessing and utilizing various research tools and resources, including digital and traditional media. Manage daily media center operations, ensuring efficient maintenance of library systems and accurate inventory of materials. Support the media specialist by supervising students, training volunteers, and maintaining an organized and resource-rich environment.
Montgomery County Public SchoolsSubstitute Teacher
Jan. 2023 - Dec. 2024Montgomery County, Maryland, United StatesProvided engaging instruction across elementary and middle school grade levels and subjects. Implemented lesson plans, managed classroom behavior, and maintained a positive and inclusive learning atmosphere. Demonstrated flexibility and adaptability to meet diverse student needs, ensuring continuity in educational experiences during teachers' absences.
Montgomery County Public SchoolsLong Term Substitute Teacher
Jan. 2023 - Dec. 2024Montgomery County, Maryland, United StatesPlanned and delivered dynamic learning experiences for elementary students, fostering intellectual, physical, social, and emotional development. Supervised students, monitored progress, and adjusted instructional strategies to accommodate diverse learning needs. Maintained accurate records and upheld school procedures to ensure a safe and organized learning environment.
Michigan State University - Eli Broad College of BusinessPro-bono Consultant
Jan. 2023 - Dec. 2025Montgomery Village, Maryland, United StatesAs part of the CXM@MSU graduate program, developed a customer experience management (CXM) strategy, including a governance plan, OKRs, and a customer-centricity change plan with a balanced scorecard. Led a digital design strategy initiative, created a process engineering roadmap, and contributed to a consumer decision-making and behavior project, as well as organizational development and change efforts. Additionally, I facilitated ideation sessions to improve the event registration process and introduced service design practices to secure board buy-in for future CX initiatives.
MADCAD.com by Compu.tecture, Inc.Senior Director Of Marketing
Jan. 2021 - Dec. 2021Washington DC-Baltimore AreaDeveloped a strategic marketing plan for a new product release. Researched consumer and technology trends and competitive experiences. Identified areas for improvement and made recommendations for investment in marketing technology. Proposed the creation and utilization of customer-centric tools, such as voice of the customer insights, journey maps, and personas to inform decision-making.
BlackboardConsultant / Senior Account Manager
Jan. 2013 - Dec. 2013Washington DC-Baltimore AreaServed as client contact, ensuring marketing goals and objectives established at start of client engagement. Assessed advertising needs, determined goals, and provided strategic recommendations across marketing channels. Evaluated, analyzed, monitored campaign performance, and identified areas for optimization. Managed creative process and agency relationships to ensure client brand, positioning, and messaging originality and consistency across all touch points. Led presentations, strategic discussions, and reviews of project delivery, research, analysis, and best practices.
Healthy DirectionsDirector, Online Merchandising
Jan. 2012 - Dec. 2012Potomac, MarylandResponsible for driving growth in ecommerce, a $27MM online channel, and expanded the company’s digital footprint into new marketplaces. Enhanced the company’s multi-channel ecommerce strategy. Managed four websites and two offsite channels. Managed merchandising strategy, marketing and demand generation for product listings in the Fulfillment by Amazon (FBA) program. Launched a custom, high-traffic website for a national media integration campaign on Good Morning America.
Network SolutionsProduct Marketing Manager
Jan. 2008 - Dec. 2011Herndon, VAWeb and Marketing Operations -- Advocate for consumer Internet products and services. Prepared, implemented and maintained detailed marketing project plans and facilitated cross-functional team support for product/services and enhancements. Product Communications and Content Strategy -- Led brand and messaging activities, including drove positioning, copy and merchandising on Web Storefront, influenced Marketing and Sales channels, and provided guidance for Customer Service messaging. Provided content strategy and introduced alternative marketing channels to drive engagement with and awareness of offerings and product/service portfolio.
AOLAccount Manager
Jan. 2005 - Dec. 2007Dulles, VAAOL Media Networks – Ad Operations, Internal Advertising and Promotions. Counseled partners and business leads about online advertising and campaign planning. Managed multi-million dollar online marketing budgets, nearly $50M annually. Prioritized promotional requests, analyzed revenue impact, and delivered optimal media plans. Built performance metrics that increased response rates for promotions and maximized monetization of visits.
AOLMedia Planner
Jan. 2004 - Dec. 2005Dulles, VAAOL Media Networks – Inventory, Planning and Operations Technology. Developed and implemented advertising and promotional solutions and policies that balanced member experience against media revenues. Drove process decisions related to allocation approvals and media planning.
Capital OneSenior Brand Manager
Jan. 2003 - Dec. 2004Richmond, VAGained customer insights around online banking and financial services websites through quantitative and qualitative market research and creative exploratory. Examined the competitive online banking landscape, identified low cost usability improvements and recommended next generation customer experiences.
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