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Work Background
Marriott Resort Palm Jumeirah, DubaiHotel Manager
Feb. 2023 - Mar. 2025Dubai, United Arab EmiratesMarriott’s first resort in the Middle East features 602 rooms, 10 restaurants, and 10 meeting rooms located on Palm Jumeirah. Day-to-day Responsibilities: ☛ When I took on the challenge of leading daily operations at a newly opened luxury resort, my focus was on creating seamless functionality and delivering exceptional guest experiences from day one. Partnering closely with the General Manager and Executive Committee, I played a key role in shaping and executing strategic initiatives that not only optimized operational efficiency but also drove us to meet critical performance targets. ☛ One of my proudest accomplishments was spearheading the launch of several high-profile franchise F&B concepts, including Above Eleven, Señor Pico, and Okku. At the same time, I had the opportunity to develop and manage proprietary dining venues like Cucina, Myami, Bal Harbour, and Smoki Moto—each bringing its unique flair to the resort’s vibrant culinary scene. Through these initiatives, I aimed to create unforgettable dining experiences while ensuring the resort thrived operationally. Key Achievements: ● Addressed and resolved complex guest complaints, leveraging feedback to drive continuous improvement and enhance overall Guest Voice scores. ● Played a significant role in coordinating hotel operations, covering the Rooms and F&B Divisions with over 700 employees. ● Projected revenue exceeding by 8% and Net Operating Profit (NOP) by 17%. ● Successfully secured a brand standard audit score of 92% in 2024, reflecting a strong commitment to quality and operational excellence in brand compliance.
The Dubai EDITIONGeneral Manager
Jan. 2022 - Jan. 2023Dubai, United Arab EmiratesSituated in Downtown Dubai, the hotel features 275 guest rooms and suites and is located opposite the world-famous Dubai Mall. ☛ I was responsible for overseeing the entire hotel’s operations, reporting directly to ownership and the Marriott Area Office. A key part of my role involved collaborating with the EDITION brand team to maintain brand standards, support the brand’s expansion, and boost market visibility. ☛ I also managed budgets and operating expenses, always focused on optimizing profitability and enhancing financial performance. Key Achievements: ● Provided leadership and mentorship to the senior management team, fostering a collaborative and high-performance environment. ● Generated AED 130 million in revenue with a 50% flow-through during the first year of operation.
Marriott Hotel Downtown Abu DhabiMulti-Property Hotel Manager for Marriott Hotel & Executive Apartments Downtown Abu Dhabi
Jan. 2020 - Jan. 2022Abu Dhabi, United Arab Emirates☛ I developed innovative strategies to boost room and F&B revenues, achieving significant growth by implementing targeted programs and creative approaches. ☛ Working closely with the Multi-Property Executive Committee, I helped drive key strategic initiatives, while also leading ownership meetings to ensure property performance was aligned with our overall business objectives. Key Achievements: ● Supervised and coordinated the operations of multiple properties, leading department heads across F&B, Banquets, Kitchen, Housekeeping, Rooms, and Loss Prevention, and managing a team of 200+ line-level employees. ● Evaluated and renegotiated vendor service contracts, realising cost savings whilst ensuring the continued delivery of high-quality services. ● Facilitated yield management meetings to optimise Average Daily Rate (ADR) and enhance overall profitability. ● Directed operations across two properties, including Marriott Hotel and Marriott Executive Apartments Downtown Abu Dhabi. ● Enhanced employee retention by collaborating with Human Resources to implement departmental training, recognition, and incentive programs, achieving an impressive Employee Engagement Rate of 84% and significantly reducing turnover.
Marriott Hotel Downtown Abu DhabiMulti-Property Director of Sales and Marketing
Jan. 2018 - Dec. 2019Abu Dhabi, United Arab Emirates☛ I led the Sales, Marketing, Events, and Banquet Operations across multiple properties, managing a team of 32 talented professionals. My focus was on implementing strategies that boosted market share, drove revenue, and helped us achieve key profitability goals. By conducting competitive analysis, I was able to refine our marketing efforts and improve our positioning in the market. ☛ I worked closely with our marketing teams to assess market trends and gather customer feedback, which allowed us to create and execute impactful promotional campaigns. Additionally, I coordinated the planning and execution of high-profile events and banquets, always ensuring exceptional service and guest satisfaction. Key Achievements: ● Cultivated a dynamic environment that supports development and drives high performance, achieving an exceptional Employee Engagement Survey result of 91%, up from 79% in 2019. ● Excelled in budgeting and forecasting, securing a top 9 ranking out of 52 hotels in the UAE for 2019. ● Attained substantial results over the past two years by expanding the Special Corporate room night mix by 40% and revenue by 119%, realizing a 12.3% increase in Overall ADR compared to 2018, and enhancing Banquet revenue by 17%. ● Received the Elite Award for Catering Sales Excellence Team of the Year for Europe, Middle East & Africa in 2019.
The St. Regis Abu DhabiAssistant Director of Sales
Aug. 2015 - Jan. 2018Abu Dhabi☛ In my role overseeing Catering and Group Sales, I focused primarily on the Corporate and Wholesale segments. As the second-in-command of the Sales department, I directly reported to the Director of Sales and the General Manager. I took the initiative to conceptualize and implement competitive strategies aimed at driving sales growth. ☛ I formulated and executed strategic sales campaigns that not only increased revenue but also boosted corporate and group bookings. Building and maintaining strong relationships with key corporate clients and industry partners was a priority for me, as it significantly enhanced client retention and expanded our market share. Key Achievements: ● Led and mentored the sales team, providing training and support to improve overall team performance and productivity. ● Expanded the account base and increased consultancy volume from -$1.4 million in Q1 2015 to meeting budget targets in the corporate segment by year-end. ● Conducted monthly forecasting and budgeting for all three sales segments. ● Identified and engaged prospective clients whilst nurturing relationships with existing clientele to meet business objectives.
The St. Regis Abu DhabiDirector of Events
Jul. 2012 - Jul. 2015Abu Dhabi☛ As a key member of the pre-opening team, I led the Catering and Group Sales initiatives, establishing systems and operational frameworks within the catering and events departments. I took charge of the end-to-end management of the catering and banquet business, successfully achieving revenue goals while enhancing customer satisfaction. ☛ My focus was on elevating client experiences by effectively addressing issues and delivering exceptional service in alignment with hotel policies. Additionally, I coordinated monthly forecasting and annual budgeting activities to maintain the organizational P&L, collaborating closely with the General Manager, Director of Sales, and Director of Food & Beverage to ensure our financial objectives were met. Key Achievements: ● Set and defined monthly and annual financial targets for the Catering and Events Sales Department. ● Successfully positioned the hotel as a premier wedding venue, facilitating over 100 weddings annually. ● Guided the Catering and Events Sales Team in optimizing group room segmentation and maximizing the utilization of meeting rooms and ballrooms. ● Ensured seamless operations through effective coordination with Catering and Events Sales personnel, conference and banqueting associates, the Banquet Chef, Rooms Division, and conference organizers.
SHRW, LLCProject Manager - Event Sales for 5 Central London Hotels
Oct. 2011 - May. 2012London, United Kingdom
The Westin Dubai Mina Seyahi Beach Resort & MarinaDirector of Events & Group Sales
Jul. 2010 - Jun. 2011Dubai
Grand Hyatt DubaiDirector Of Catering Sales
Jul. 2009 - Jun. 2010Dubai, United Arab Emirates
Grand Hyatt DubaiEvents Sales Manager
Oct. 2007 - Jul. 2009Dubai, United Arab Emirates
Novotel London WestEvent Manager - Operations
Sep. 2006 - Sep. 2007London, United KingdomOperations Manager in charge of upto 100 staff and large function of upto 1,200 guests for a dinner function.
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