Hanstep - online Korean language schoolMarketing Specialist
Jul. 2025 - Apr. 2026Сеул, Южная КореяLed the development and execution of Hanstep’s marketing strategy, including brand positioning, content planning, and performance analytics. Defined the school’s tone of voice and built a consistent content system across Instagram and TikTok, creating campaigns that effectively converted reach into student applications. Collaborated with the team to strengthen Hanstep’s positioning as a community for motivated learners pursuing real goals in Korea — from university admission to career growth and integration into local life.