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Work Background
DeloitteAnalista de marketing
Aug. 2023
Nimbi S/AMarketing Specialist
Sep. 2021 - Jan. 2023• Development of institutional, product, and lead generation communication strategies across LinkedIn, Google Ads, Facebook, and Instagram.
• Collaboration with agencies for the production of creative assets, marketing materials, inbound marketing strategies, and related initiatives.
• Analysis and optimization of paid and organic media performance, including the creation of reports and presentations to support strategic decision-making.
• Direct interaction with PR agencies for alignment, approval of press releases, and performance analysis.
• Development of communication workflows and execution of email marketing campaigns through RD Station.
IONIC HealthSales B2C e B2B Small Business
Sep. 2020 - Sep. 2021The Iara Health platform is an AI-powered speech recognition solution designed to adapt to each client’s vocabulary, expressions, and accent patterns, achieving up to 98% accuracy in voice recognition through continuous machine learning.
nReport is a digital platform for creating structured radiology reports for ultrasound imaging exams, developed by radiologists with a strong focus on usability and operational efficiency.
• Market analysis and sales KPI management.
• Development of sales channel strategies and lead generation initiatives in partnership with the marketing team.
• Creation and execution of campaigns focused on product promotion and new lead acquisition.
• Monitoring and analysis of sales and media performance metrics across channels such as Facebook Ads, LinkedIn Ads, price comparison platforms, remarketing, CRM, and telesales.
• Commercial relationship management with partner companies to jointly develop competitive offers for customers, optimizing pricing strategies, enhancing customer experience, strengthening support operations, and increasing product relevance in the market.
Turner (Turner Broadcasting System, Inc)Marketing Analyst
Mar. 2020 - May. 2020• Content PMO focused on boosting Live Streams and VODs for Facebook programs in partnership with Esporte Interativo.
• Relationship management with program managers and key stakeholders.
• Process monitoring and optimization to improve operational workflow and efficiency.
• Analysis of campaign performance, audience behavior, and content formats to support strategic improvements and maximize results.
Turner (Turner Broadcasting System, Inc)Digital Marketing
Nov. 2019 - Mar. 2020• Digital Marketing Analyst for the Sociedade Esportiva Palmeiras membership program, Avanti.
• Management of Business Manager and Google Ads projects focused on the Palmeiras membership program.
• Lead generation and acquisition of new subscribers, as well as increasing sales of Palmeiras products and membership offerings.
• Strong focus on KPI optimization, consistently pursuing the best possible performance and return on investment for the client, beyond predefined targets.
Agência CampanaAnalista de Midia Digital
Mar. 2019 - Nov. 2019• Google Ads Account Manager for clients across healthcare, financial services, and technology sectors.
• Policlínica Granato
Objective: increase online appointment bookings through performance marketing strategies.
Responsibilities included ROI analysis, remarketing campaign development, and the creation of monthly, weekly, and daily performance reports.
• B&T Corretora
Objective: increase brand visibility and generate international money transfer quotations.
Responsibilities included campaign performance analysis and optimization.
• Saúde Vem
Objective: acquire new customers and increase mobile app downloads.
Responsibilities included performance analysis and remarketing campaign development.
• Responsible for Facebook Ads, LinkedIn Ads, and social media management projects, including:
• audience growth campaigns;
• remarketing campaigns focused on engagement and conversion;
• campaign performance analysis and reporting;
• client support and creative coordination;
• planning of posting schedules and media investment strategies.
Agência CampanaEstágio de Mídia Digital
Dec. 2018 - Mar. 2019• Account planning and direct relationship management with clients.
• Development of media plans, strategic recommendations, and performance reports to support campaign optimization and business decision-making.
Saúde 10Estagiário de marketing
Jan. 2017 - Sep. 2018Rio de Janeiro, Rio de JaneiroA Empresa é uma rede de benefícios, onde te dá desconto em medicamentos, consultas e exames. Eu era responsável pelo contato com nossos parceiros, onde tínhamos empresas como: Super Market, Flamengo RJ, America RJ, ACM, etc. Organização de eventos nos parceiros para divulgação da Saúde 10, exemplos: America RJ - Contratação de promotores para divulgação e adesão de torcedores em dia de jogo. Super Market - Contratação de promotoras para stand fixo em lojas do mercado para adesão de novos cadastrados. Flamengo RJ - preço promocional para atletias e sócio-torcedores, divulgados por e-mail marketing e peças criadas para as midias sociais do socio-torcedor do flamengo Suporte no desenvolvimento da API dos dados de sócio torcedor do flamengo com a Base da Saúde 10 Criação de artes para panfletos da Saúde 10 Ligação para Vendas
Camila Farani ProduçõesDigital Marketing Intern
Jul. 2016 - Dec. 2016• Creation and development of the social media presence of Camila Farani, recognized as an angel investor and participant on Shark Tank Brasil.
• Development of her personal website, gaining hands-on experience with WordPress.
PS10 Propaganda & SoluçõesIntern Designer
Aug. 2014 - Feb. 2016• Art Direction Intern, working on creative development projects for brands such as Brasil Brokers, Mineirinho, and Dinisa.
• Responsible for supporting the creation of campaigns and visual materials for both print and digital media.
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