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Work Background
AML ReputacionalMarketing & Communication Coordinator
Jul. 2024São Paulo, Brasil
Approach ComunicaçãoMarketing Content Specialist
Jul. 2023 - Jul. 2024Rio de Janeiro, Brasil- Planning and Content Production for companies with a strong focus, though not exclusively, on Sustainability, ESG, and People;
- Ghostwriting for Corporate LinkedIn;
- Coordinating the Production, Delivery, and Approval of materials between the internal Design team and the Client;
- Analysis and Reporting of Results. ACHIEVEMENTS Having earned the LinkedIn Top Voice Badge for Alex Veiga in Real Estate Development;
Increasing the number of approved deliveries by 85%;
Increasing the engagement rate by 40%;
Transforming an complex relationship into a strategic partner. Clients I have worked with: Marfrig (agribusiness), CEBDS (Brazilian Business Council for Sustainable Development), Norsul (maritime navigation and logistics), Bradesco Seguros (insurance), Repsol Sinopec Brasil (Oil & Gas) and CTC PUC-Rio.
doladoDigital Marketing & Creative Coordinator
Nov. 2021 - Apr. 2023São Paulo, Brasil- Leadership and management of the Creation team through agile management rituals (planning, daily stand-ups, OKRs, Kanban) and people management routines (hiring, development, 1:1s, onboarding, offboarding);
- Coordination of brainstorming sessions among the Creation team;
- Creation and coordination of campaigns, overseeing the entire creative process: strategic planning, content production, and result measurement;
- Responsible for art direction, video, and copy, overseeing the review and approval of all company materials (online and offline);
- Creation and internal dissemination of brand documents, such as tone of voice, brand identity manual, strategic positioning, among others;
- Periodic review of internal and external materials, such as commercial pitches, catalog and supply website, chatbot messages, recruitment announcements, results presentations, among others;
- Conducting discovery research with users to understand profiles and refine visual and textual communication, providing Product and Growth teams with insights and information;
- Strategic support for employer branding alongside the People team;
- Collaboration and support with areas such as Product, Sales, People, Customer Experience, Operations. # Achievements: - Directed the company's first documentary web series;
- Production of two livestream shopping events. One of them generated over 6 times the revenue;
- Led a department that regularly exceeded delivery targets by 130%;
- Built a highly technical team with critical thinking and great creative capacity.
doladoMarketing Expert
Jun. 2020 - Nov. 2021São Paulo, Brasil- Responsible for developing campaigns for acquisition and engagement;
- Responsible for the company's external communication;
- Development and study of Marketing strategies for Acquisition, Education, Experience, and Training of small entrepreneurs in the digital realm. # Achievements: - Participated in the startup's inception/construction;
- Structured the Marketing department;
- Conducted Discovery to understand profiles and refine communication.
KAYAKContent Producer, Social Media & Community Manager
Oct. 2017 - Apr. 2020- Content planning for company initiatives, based on search interest, seasonality, and audience;
- Content generation for KAYAK and Mundi's social media channels (Facebook, Instagram, and Twitter - the latter for Mundi);
- Community management for KAYAK, Mundi, and momondo;
- Management and content generation for the Mundi blog. # Achievements: - Invited to join the team after Mundi's acquisition;
- In addition to KAYAK, shortly after, I began serving momondo and Mundi as well.
Make Cool StuffHead of Content and Client Success
Apr. 2017Rio de Janeiro Area, Brazil- Video Production and Editing;
- Content Production and Planning;
- Marketing Planning;
- Copywriting, Writing, and Text Editing;
- Social Media Analysis;
- Marketing Consulting for businesses. # Achievements: - Increased revenue through email marketing by 13%;
- 10% growth in sales through email marketing in 6 months;
- Created specific communication for wholesale audience;
- Serviced St. Martin and Tahiti for over 2 years combined;
- Developed strong discipline, resilience, adaptability, and negotiation skills. # Clients/Brands Served: - iFood (foodtech);
- GL events (event organization and structure);
- CDI Barra Foodservice (food distributor, foodservice);
- Canopus (real estate developer);
- Mirage (furniture);
- Oh Darling Confeitaria (confectionery);
- Esquire Fashion (fashion);
- Shosp (medical software);
- Congresso Estetika (health, aesthetics, and wellness);
- We Like Travel - France (tourism-focused marketing agency);
and over 40 more clients.
MundiMarketing Analyst focused in Inbound Marketing
Jan. 2013 - Mar. 2017Rio de Janeiro- Social Media Management (Facebook, Instagram, Twitter, Google+, and Pinterest);
- Content Generation and Planning for Blog and Social Media;
- Creation of Marketing Campaigns;
- Development of Banners for Email Marketing;
- Crafting Email Marketing content;
- Creation of visuals for Social Media and presentations;
- Responsible for user relationship / CX;
- In charge of website texts (including landing pages, CTAs, presentations, etc.);
- Assistance in PR. # Achievements: - Recognition by SKIFT, a channel specializing in innovation and tech for the Travel industry, in an article about the company's acquisition: "One risk KAYAK faces in having lost Mundi’s staff is that Mundi was particularly good at social media outreach in the local vernacular." [Link](https://bit.ly/skift-mundi) - Automation of customer information processes, saving approximately 2 hours of work daily for the CX department; - Production of blog posts that still appear on the first page of Google search results even 7 years later (2023); - Execution of empathetic and differentiated work on social media, particularly in customer treatment and service. For more details, click here: https://bit.ly/case-blog-redes-sociais-rebecca-albino.
MundiMarketing Intern
Apr. 2011 - Dec. 2012Rio de Janeiro- Responsible for inserting information on the website;
- Content Production and Planning;
- Customer relationship management / CX.
Wizard IdiomasCommunication Intern
Jun. 2008 - Jan. 2011Rio de Janeiro- Bilingual reception;
- Telemarketing;
- Substitute English teachers when necessary;
- Development of marketing campaigns for enrollment and re-enrollment;
- Responsible for administrative routines of the unit;
- Strong involvement in the Pedagogical area;
- Assistance in the Commercial area.
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