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Work Background
Joma Sport IndonesiaHead of Sales and Marketing
Nov. 2012- In charge of all sales and marketing activities, departments and personnel involved in Sales and Marketing for the Company. - Analyze sales statistics to determine business growth potential. -Provides leadership to the day-to-day operations of the sales department, while maintaining focus on the company’s strategic goals. - Establishes performance goals for all sales department employees, and monitors performance on a continual basis. - Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results. - Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products. - Development of the Strategic Marketing Plan for the Company. - Directs department(s) to achieve objectives established in the Company’s Strategic Plan. - Coordinates sales operations with all other departments/divisions of the company. - Develops and/or maintains and improves business relations with all customers of the company. - Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business for the Company. - Senior responsibility for all Trade Accounts Receivables. Monitors A/R aging on a proactive basis with his personnel, coordinates with Credit Manager and Accounts Receivable Manager/Controller.
adidasCorporate and business development Manager
Jun. 2009 - Dec. 2011- Responsible for Corporate and business Development for national Indonesia - Reports directly to Director Corporate and Business Development adidas SEA (Singapore) - Responsible for sales, purchasing, and forecasting, and establishing appropriate performance targets. - Responsible for product selection or development for footwear and hardware and apparel for corporate business
adidasNational Wholesale Manager
Nov. 2006 - Oct. 2012- Responsible wholesale business for national Indonesia - Report directly to Director Sales adidas SEA (singapore) - Implements national sales programs by developing field sales action plans. - Responsible for sales, buying, and forecasting, and establishing appropriate performance targets. -Responsible for developing range for footwear, apparel, and hardware in line with sales budgets and marketing plans, as well as analyzing sell-in and sell-through. - Responsible for product selection or development for footwear, hardware and apparel - Responsible for overall pricing and margin strategy - Responsible for sales inventory management, which covers ordering and repeating. - Responsible for distribution strategy, making sure all the quality and delivery of the products that has been set are met including the cost of the distribution itself. - Responsible for finding new account and business opportunities to achieve sales target - Completes national sales operational requirements by scheduling and assigning employees; following up on work results. - Review market information to determine customer needs, product range and price range - Monitor and evaluate the activities and products of competition - To lead, supervise and assist sales team and coordinator on product knowledge, marketing methods and submit daily sales report. - To ensure that the company a profitable and achieve company’s sales target. - Develops and/or maintains and improves business relations with all customers of the company. - Seeks out and targets new customers and new sales opportunities, initiates action plan to approach and secure new business. - Responsibility for all Trade Accounts Receivables. Monitors A/R aging on a proactive basis with his personnel, coordinates with Accounts Receivable Manager/Controller.
adidasWholesale Merchandiser
Nov. 2005 - Oct. 2006- Responsible for product forecasts and Responsible for product entry price points for wholesale business, start from developing to the production process, collaborating with Adidas Sourcing Limited for factories in Indonesia to create special make-up products (SMU) for Indonesia market - Review market information to determine customer needs, product range and price range - Conduct sales & marketing presentation, write sales proposal and negotiate with key customers to win significant sales order - Monitor and evaluate the activities and products of competition
adidasArea Sales Representative
Nov. 2002 - Nov. 2005Increased overall regional sales and cemented key strategic relationship with major soccer account. Manage rep territories and respective budgets develop and implement national sales program in addition to numerous incentive programs. Responsible for presenting key company initiative to major multi brand sport account and determining sell in and sell through strategies. one of the initiators of the idea to establish adidas monobrand dealers in every major city in Indonesia, and these adidas dealers will be transformed into adidas monobrand store franchises
PT. CKSMIT Supervisor
Jan. 2001 - Dec. 2002Jakarta
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