Marianne Lucero

CRM Manager

Customer Success ManagerCustomer ServiceCommunications ManagerBrand Marketing ManagerMarketing

CRM systems designed to make customer experiences seamless, intentional, and measurable. With over 5.5 years at CMG Retail Inc., leading eCommerce and CRM initiatives across channels, building and scaling the CRM department from the ground up. Focused on transforming fragmented touchpoints into structured, high-impact customer engagement and operational excellence. Developed CRM frameworks and turned insights to enhance journeys, streamline workflows, and deliver real business impact. Grounded in marketing operations and customer experience, with a collaborative approach to driving customer-first results and long-term value.

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Work Background

CRM Manager

CMG Retail Inc.CRM Manager

Nov. 2020In my role at CMG Retail Inc., I focused on optimizing the CRM system to support internal teams in driving sales and enhancing customer satisfaction. I collaborated closely with commercial and brand teams, ensuring that our CRM processes were streamlined across all channels. This experience honed my skills in project management and cross-functional collaboration.

Marketing Supervisor

ELRO RETAIL CORPORATIONMarketing Supervisor

Sep. 2017 - Dec. 2018

Marketing Manager

Upward Ideas Apparel CorporationMarketing Manager

Jul. 2016 - Sep. 2017

Marketing Manager

SilverworksMarketing Manager

Apr. 2013 - Nov. 2014Pasig CityAt Silverworks, I spearheaded marketing initiatives that significantly improved brand visibility and collaboration. My role involved developing tailored marketing budgets, conducting market trend analyses, and representing the company in forging new business partnerships. These efforts were crucial in optimizing resource allocation and expanding our brand's reach in a competitive landscape.

Marketing Officer

128 Dream Fountain (Cole Haan, GBX)Marketing Officer

May. 2012 - Jan. 2013

Ads and Promo Assistant

Secosana, Cose, Urban and Sky Travel LuggageAds and Promo Assistant

Sep. 2004 - Jan. 2011ManilaAt Secosana, Cose, Urban, and Sky Travel Luggage, I played a pivotal role in shaping the marketing landscape. I developed comprehensive marketing plans, supervised their execution, and led campaign shoots to enhance brand visibility. Collaborating with product development and sales teams, I ensured our offerings aligned with market trends, significantly boosting Secosana’s brand recognition.

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