Saracen MediaMedia Planner
Apr. 2021 - Jun. 2023KenyaDeveloping media plans based on the client's objectives Compiles and analyze media research data Analyzing the client's post-campaign results and recommending refinements Negotiate with media partners to reach the greatest number of potential customers at the lowest cost to the client. Analyze the effectiveness of the campaign and use this data to inform future campaigns Participate in client meeting regarding media plan presentation and strategy sessions. Work closely with partner agencies to develop campaigns that are both relevant and that can be accommodated within the defined budget Provide effective Consumer Insights, interrogate the target market definition and develop appropriate media implementation plans based on defined media objectives for Implementation. Ensure through efficient team management and administration that all jobs are carried out within agreed timing schedules to the level expected by both the Agency and the client. Specifying the role of each medium – why it has been chosen and what it will do for the campaign. Developing the overall implementation plans for the campaign that gives the direction in terms of timings, drip versus burst strategies, number of bursts, and environmental guidelines, specified by medium. Develop trusting and solid relationship with client marketing team. Takes responsibility for effective team communication, both written and verbal, ensuring all team members.