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Work Background
Head Of Commercial Strategy & Planning
RabbitHead Of Commercial Strategy & Planning
Sep. 2024Cairo, Egypt
Commercial Manager
RabbitCommercial Manager
May. 2022 - Sep. 2024
Senior Category Manager
RabbitSenior Category Manager
Sep. 2021 - May. 2022Cairo, Egypt
Loyalty Specialist
ExxonMobilEgyptLoyalty Specialist
May. 2021 - Sep. 2021Lubes Marketing Mobilawy Loyalty Program
Alliance Program Specialist
ExxonMobilEgyptAlliance Program Specialist
Mar. 2019 - May. 2021EgyptFuels Retail • Responsible for the entire launch and start-up process of “Mobil Mart – The Way To Go” new sites. • Responsible for the execution of “Mobil Mart - The Way To Go” category management activities, including convenience products selection & merchandising layout for their assigned suppliers per categories in the local market. • Provide convenience-retailing expertise into the sales organization through effective local interfaces. • Plan strategic sales and marketing plans to best enhance sales and drive profits. • Responsible for creating business deal agreements with prominent suppliers. • Plan marketing campaigns to enhance “Mobil Mart – The Way To Go” brand equity, through in-house promotions and digital marketing activities.
Alliance Program Coordinator
ExxonMobilEgyptAlliance Program Coordinator
Oct. 2017 - Mar. 2019Cairo, EgyptFuels Retail • Responsible for the entire launch and start-up process of “Mobil Mart – The Way To Go” new sites. • Provide functional support by submitting a monthly set of performance reports to pave the way for adapting convenience-retailing strategies. • Reflect performance into macro & micro space management (range and space management). • Ensure proper reflection of category plans in sites (Plan-O-Gram execution).

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Commercial Strategy & Growth Architect Role
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