. Pricing & Margin Strategy
• Pricing architecture
• Rate cards
• Promo strategy
• Margin optimization
• Trade-off between growth vs profitability
2. Merchandising & Assortment Strategy
• What SKUs to carry
• Category roles (traffic driver, margin driver, basket builder)
• Assortment rationalization
• Merchandising logic online/offline
3. Commercial Partnerships & Rate Cards
• How to monetize brands
• Partnership models with FMCG suppliers
• Rate card creation
• Joint business planning structure
4. Growth & Marketing Integration
• Linking promos to growth
• Linking merchandising to marketing
• Campaign logic that drives basket size & frequency
• Commercial calendar planning for the year
5. New Revenue Streams
• Shop-in-shop model
• Dark kitchen inside grocery
• Category incubation (like desserts)
• How to turn operations into revenueMore...