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Work Background
Sam’s Club Member Access Platform (MAP)Campaign Manager / Media Buyer, Advertising Operations
Apr. 2021 - Aug. 2024Jacksonville, Florida, United States• Optimized over 15,000 ad campaigns on website and third-party platforms, ensuring optimal performance and ROI. • Achieved mastery in advertising tools such as Google Ads Manager, Canva, YouTube Ads, and Pinterest Ads. • Managed six- and seven-figure contracts by creating robust systems and training programs that enhanced delivery and efficiency using AdBook, Appian, TradeDesk, SalesForce, DV360, Microsoft Teams, and Slack. • Developed end-to-end media plans for technology and clothing sectors, utilizing upper and lower funnel tactics to refine brand messaging and increase conversions. • Partnered with internal teams to establish metrics and measure campaign success through advanced analytics. • Trained new hires, creating comprehensive training materials and providing mentorship to elevate team performance. • Coordinated with trafficking teams for accurate creative uploads and tag management, ensuring seamless campaign execution. • Regularly consulted with sales teams on campaign performance and optimization strategies to maximize revenue potential. • Prepared monthly audit reports, troubleshooting pre-production and live campaign issues for continuous improvement. • Managed billing systems, providing clients with transparent tracking and reporting of campaign expenditures.
Glamazon Global LLCPodcast Host & Branding, Sales, and Image Coaching
Apr. 2020Jacksonville, Florida, United States"Power of Fashion: One Decision Can Change Your Life!" podcast is where we dive into the world of fashion and personal transformation with a dash of fun and flair! I chat with fashionistas, life coaches, and style pros who know A LOT about making bold choices that shook up their lives—for better or for worse. Expect inspiring stories, a few laughs, and major life lessons along the way. Catch us on Spotify or Apple Podcasts, or head to www.TaraPattenStylist.com for the latest episodes. Remember ONE decision can absolutely change your life!
Patten PromotionsDigital Marketing and Sales Consultant
Jan. 2014 - Dec. 2021London, United Kingdom & Central Florida, USA• Produced and managed creative digital marketing campaigns using platforms such as Meta, Google, and Pinterest, contributing to increased brand visibility and engagement. • Designed marketing materials to support events and product launches, ensuring alignment with brand standards and compliance with privacy and confidentiality guidelines. • Developed systems for client documentation and data management, maintaining electronic files and ensuring compliance with data retention policies. • Coordinated PR and promotional activities for nonprofit and for-profit organizations, establishing relationships with community officials and agencies to drive program success. • Provided support in processing FOIA requests, researching records, and compiling reports for leadership review. • Created visually appealing marketing collateral using Adobe Creative Suite (Photoshop, InDesign) and Microsoft Office applications (PowerPoint, Excel.)
Lakefront TelevisionBrand Integration Strategist
Jan. 2013 - Dec. 2015Leesburg, Florida• Developed on-air marketing campaigns and produced digital content to promote local businesses, services, and events, increasing community engagement. • Managed program documentation and correspondence, maintaining logs to track project status and following up with internal and external stakeholders to ensure timely completion of tasks. • Received and responded to routine and non-technical requests for information, coordinating with program managers to deliver accurate and consistent messaging. • Hosted and produced over 100 episodes of the TV show “All Access with Tara,” showcasing local arts and entertainment talent.
The PPI GroupPort Shopping Ambassador
Jan. 2011 - Dec. 2014Fort Lauderdale, FLHere’s a refined version of the job description: • Contracted Concessionaire for Cruise Lines: Carnival, Holland America, Celebrity, and Disney • Led onboard shopping events, driving excitement and boosting sales for partner stores at ports of call • Built strong relationships with cruise guests and partner jewelry retailers to facilitate high-value sales • Successfully sold over $10 million in luxury timepieces, diamond, and gemstone jewelry across international destinations
The Waterfront Restaurant & Concert TheatreEvent Manager
Jan. 2007 - Dec. 2011Greater Los Angeles Area• Built a network of thrill-seekers to attend and promote weekly events • Crafted innovative signature cocktails to complement exclusive menu items • Authored engaging promotional event articles, published on Examiner.com • Developed a roster of contractual staff for private events • Specialized in planning and executing Grand Openings and VIP events
The Johns Hopkins UniversityPublic Affairs Officer
Jan. 2004 - Dec. 2007Baltimore, Maryland Area• Supported administrative functions by managing distribution of internal and external communications, including newsletters, press releases, and event notifications. • Scheduled meetings and coordinated logistics for high-profile speaking engagements, including time, participant management, and preparation of supporting documentation. • Maintained program files and subject matter records, ensuring confidentiality and compliance with PII guidelines for personnel and client information. • Served as a liaison between department leadership, media outlets, and community organizations, using diplomacy and tact to maintain professional relationships.
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