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Work Background
KindredFounder & Brand Director
Jun. 2024Defined and led the overall business strategy, including brand positioning, product development, and customer experience for a premium baby products brand.
Built and executed end-to-end e-commerce strategy on Shopify, optimizing product architecture, pricing, and conversion flow.
Led supplier sourcing and international procurement strategy aligned with quality standards and long-term brand vision.
Managed COP 9.6M+ in Meta Ads spend across 14 campaigns (Advantage+ and manual), analyzing ROAS and cost per purchase to guide budget decisions and audience strategy.
Designed and implemented growth strategies across paid media, organic content, and marketing automation.
Oversaw financial planning, cost structure, and unit economics to ensure sustainable and scalable growth.
Established and optimized operational processes across logistics, fulfillment, and customer experience.
AsoCasitaBoard Member
Feb. 2023 - Mar. 2024Medellín, Antioquia, Colombia
MigratioCommercial Advisor
Jan. 2022 - Jul. 2024ColombiaAdvised clients on eligibility and strategic pathways for obtaining Portuguese citizenship through the Sephardic Nationality Program.
Managed end-to-end case processes, including eligibility assessment, documentation strategy, and submission to Portuguese authorities.
Acted as a key point of contact, building trust and guiding clients through complex legal and administrative requirements.
Optimized case handling workflows to ensure efficiency, accuracy, and high client satisfaction. Selected achievements:
Achieved a 100% approval rate across ~180 managed cases, ensuring compliance and accuracy throughout the process.
Built a reputation for reliability and precision in handling high-stakes, detail-sensitive applications.
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