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Work Background
Bellis Deluxe HotelDirector of Sales and Marketing
Feb. 2025 - Oct. 2025Antalya, TürkiyeLed the commercial and marketing strategy of the property, ensuring alignment with organizational objectives and consistent achievement of revenue targets. Developed and executed the annual revenue plan, managing pricing policies and market segmentation to maximize yield and strengthen the resort’s positioning in premium markets. Provided strategic leadership to the sales team through well-defined KPIs, performance analysis, and continuous coaching, which improved operational efficiency and forecasting accuracy. Negotiated and finalized strategic contracts with key partners, expanding brand visibility and penetration in high-value markets. In addition to sales responsibilities, designed and implemented the resort’s integrated marketing strategy, combining digital campaigns, experiential events, and luxury brand collaborations. Supervised creative direction and media planning, ensuring brand consistency across all marketing touchpoints. Utilized Power BI and data-driven performance analysis to evaluate marketing efficiency, optimize ROI, and guide future strategic decisions.
NG Phaselis BayAsst. Sales Manager
Mar. 2023 - Jan. 2025Kemer, Antalya, TurkeyDevelopment of the annual sales strategy, price management aligned with the approved sales plan, and the creation of corresponding additional con ditions, along with overseeing the turnkey contracting process. Formulation of the annual marketing strategy, including key decisions re garding participation in major exhibitions and luxury events. Personally overseeing markets with growth potential under new market conditions, resulting in a minimum of a twofold increase in market turnover.
Cornelia Hotels.Golf.SpaSales and Marketing Manager / CIS Countries
Dec. 2021 - Mar. 2023Antalya, TurkeyDevelopment of the annual sales strategy, price management according to the approved sales strategy, development of corresponding additional conditions and turnkey contracting process. Development of the annual marketing strategy, key decisions on participation in main exhibitions and luxury events, design of exhibition stands, planning of promo-materials.
Cornelia Hotels.Golf.SpaAsst. Sales & Marketing Manager / CIS Market
May. 2012 - Dec. 2021Serik, Antalya, TurkeyRevision of pricing policy, which lead to an increase in special room types and suites in total sales volume, boosting final ADR and total endorsement. Research and evaluation of marketing activities, contracting with selected candidates and management approved activities and organizations. Post-organizational evaluation and reporting of marketing activities.
Maintaining close cooperation with partners and key staff in order to follow the progress of regional sales dynamics, along with updating the general sales strategy in line with market development.
In addition, oversaw online sales of Cornelia Hotels. After revising hotel’s price policy dedicated to OTA and own website along with a total renovation of the official web site, the sales increase of online bookings was almost 300% in 2019.
Cornelia Hotels.Golf.SpaSales & Marketing Executive / CIS Market
May. 2009 - Apr. 2012Antalya, TurkeyIn addition to the responsibilities written below, developed a detailed tour operator price analysis and managed to arrange close monitoring of competitors' price dynamics, which led to better and more efficient price management and well-timed solutions. Carried out advertising activities, handled the organization of press-tours and with the assistance of the PR agency, elected potential members of the press and followed up on contracted materials. Along with routine reporting, structured and organized seasonal presentations and reports for top management. Carried out research, application, and elimination processes for both hotels for hotel award and certification activities. Under my guidance, Cornelia Diamond became one of the first Antalya hotels to earn Gold membership in the Travelife organization.
Cornelia Hotels.Golf.SpaSales & Marketing Representative / CIS Market
May. 2008 - Apr. 2009Antalya, TurkeyPromotion and advertising among travel agencies of the newly opened Cornelia Diamond Golf Resort & Spa. Conducted sales calls in the main regions of Russia with different travel agencies to properly introduce a new resort, continued routine conversations with potential agency owners and managers, resolved and passed through special requests, which led to higher appreciation and guest satisfaction. Eventually, we had a strong chain of loyal agencies with repeat clientele. By participating in different tour operator marketing activities, managed to promote and advertise our resorts as well as to showcase our loyal attitude to our partners. Various reports prepared on a regular basis and presented to management were highly appreciated and helpful in strategic decision making.
Cornelia De Luxe ResortFront Desk Receptionist
May. 2007 - Apr. 2008Serik, Antalya, TurkeyIn addition to previous duties managing cash handling and ensuring all transactions are compliant with cash operations.
Created comprehensive handover sheets for staff working the following shift. Generating invoices to clients for any outstanding bills. Achieved maximum guest satisfaction level by providing most suitable room options or solving room allocation problems as soon as possible. Routine shift report work, cashier functions.
IC Hotels Green PalaceFront Desk Receptionist
May. 2006 - Sep. 2006Aksu, Antalya, TurkeyCheck-in/check-out procedures.
Maintaining correct and quick communication between Russian-speaking guests and Turkish staff. Maintaining exceptional standards for front of house presentation.
Ensuring all guest documentation is present and organized.
Gloria Golf ResortFront Desk Receptionist
May. 2005 - Sep. 2005Serik, Antalya, TurkeyCheck-in/check-out procedures.
Maintaining correct and quick communication between Russian-speaking guests and Turkish staff. Maintaining exceptional standards for front of house presentation.
Ensuring all guest documentation is present and organized.
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