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Work Background
Grupo Financiero BanruralHead of Digital Channels
May. 2024Guatemala
PaggoAdvisor
Feb. 2023 - Feb. 2024Guatemala, GuatemalaResponsible for digital marketing and sales strategy, including: content creation, data analytics, SEO and SEM, email marketing, networking and public relations. Designed omnichannel strategy for the platform for Honduras and Guatemala, which included: social media marketing, paid ads, email marketing, PR influencer marketing, and SEO and ASO.
Generated over 10,000 app downloads and 1,000 paying users in 3 months through app search optimization, search engine marketing, among others. Closed 3 partnership deals with the top ecommerce marketplaces in the country with a potential sales value of over $1,000,000 in revenue per year.
ZinqoGeneral Manager
Jan. 2019GuatemalaStrategize, plan, execute, monitor, and report marketing strategies for SaaS companies looking for high-quality experience at a competitive price in North America and Europe.
AccointingCMO
Jan. 2019 - Nov. 2022Zug, Switzerland(Acquired)
Responsible for leading the sales and marketing department, and key company projects. Responsible for generating annual revenue of over $2,000,000. Designed, implemented and led 4 key team structures: sales, marketing, customer support, and partnerships. This included: global recruitment, onboarding design, training process, performance management, KPIs for each position, etc. Coordinated Go-To-Market launch strategies for 6 countries with 20+ stakeholders, considering: budget management, KPI tracking, planning and organization, networking and relationship building
Designed, planned, and executed the omnichannel marketing strategy, generating 200,000+ sign-ups in 24 months and$2,000,000 in revenue, through integration of: SEO, SEM,, influencer marketing, PR, email marketing, app search optimization, paid media managment and content creation.
Defined the partnerships and business development strategy through: clear pitch communication strategy, sales spiel A/B testing, conversion tracking and optimization, Hubspot and Apollo combination for automation.
Successfully led company projects portfolio, which included: Customer Support Pipeline design and automation with Freshdesk, Hubspot CRM, and marketing technology implementation.
Coca-Cola FEMSAMarket Execution Capabilities Area Manager
May. 2018 - Dec. 2018NCR - National Capital Region, PhilippinesDeveloped a framework to enable 4 Sales Capabilities experts to train 232 sales executives in 14 regions in 1 month
Developed Sales Capabilities Platform for key positions to monitor and track project / program execution nation-wide with Microsoft Sharepoint, impacting over 500 stakeholders in the organization.
Designed a sales execution app for real-time tracking of sellers performance, historical execution and opportunity identification.
Coca-Cola FEMSAMarket Execution Area Manager
Nov. 2017 - May. 2018NCR - National Capital Region, PhilippinesStandardized the interaction process for trade marketing campaigns across the organization, impacting Go-to-Market, Sales, Trade Marketing, and Marketing Operations departments influencing over 25 heads.
Coca-Cola FEMSASpecial Projects Area Manager
Jul. 2017 - Nov. 2017Manila, PhilippinesCo-created 15 sales strategies to push low-performing SKUs in the region.
Co-designed and co-wrote training material for the new execution strategy for the Commercial department in the Visayas and Mindanao region, defining roles, routines, agendas, and KPIS for the commercial roles.
IBMPerformance Marketing and Strategy
Oct. 2016 - Apr. 2017Madrid y alrededores, EspañaManaged social media channels for IBM Spain. Defined KPI metrics per campaign and strategic planning of engaging content for quarterly objectives according to specific business units (150% increase of engagement). Structured sales funnel tactics and dynamics for Watson Data Platform. Adapted over 10 videos of English content for the Spanish market. Designed a roadmap for the Awareness campaign for Watson Data Platform with detailed nurturing tactics with omnichannel capabilities.
BOB AgencyNew Business Development Assistant
May. 2016 - Aug. 2016Tirso de Molina, Madrid, Spain
Tribal Worldwide GuatemalaCreative Business Designer
May. 2015 - Sep. 2015GuatemalaDeveloped Digital Marketing concepts, strategies and schemes for different customers depending on their objectives and pursuits in the specific medium (social media, apps, SEO, SEM campaigns, Innovation Workshops, etc). Managed PREMIUM clients portafolio for the company as well as helped re-designed the sales methodology for the company based on the new CRM(Bitrix24) which had specific OKRs as well as time frames and KPIs that had to be fulfilled weekly and monthly. Up Selling of new technologies for Social Media as well as generating a $50,000 sale for the company with only 3 months in.
The InfluenceLATAM Sales Director
Nov. 2014 - May. 2015Guatemala/USADevelopment of commercial strategies for Central America. Lead Generation and Data Base Optimization based on qualified filters using BANT in different media(Social Media, Inbound Marketing, SEO, SEM, Influencers, Cross Selling, UpSelling, etc) for the region. Created Sales Team processes to generate the most amount of leads in the shortest time possible depending on the different segments of the market (auto, retail, airlines, fashion and beauty, alcohol, etc.) as well as the creation of the selling strategies to maximize selling viability for the different stages of the selling process (e-Mail scripts, conversation scripts, statistics within different industries, white papers, etc)
WebCenterResearch and Development Manager
Jan. 2013 - Dec. 2014GuatemalaProject manager for a Web Design Start Up for different advertising agencies: DDB, 4am Saatchi, BBDO, JTW and Makina Branding. Supervised web design, on-time delivery using SCRUM methodology, and quality supervision before delivering to the client.
Eltitex GroupQuality Assurance Manager
Jan. 2012 - Dec. 2013
TELUS DigitalAgent
Jan. 2012 - Dec. 2012
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