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Work Background
DN CreativeFounder & Creative Director
Mar. 2026New York, United StatesFounder and Creative Director of a boutique studio offering full-spectrum design services — from visual identity and brand systems to AI-powered product design and embedded design leadership. Built for organizations that need senior expertise without the overhead.
Prudential FinancialDirector User Experience Design
Aug. 2022 - Mar. 2026Newark, NJI set design vision and lead DesignOps strategy across Prudential's Retirement Strategies portfolio, working across Business, Marketing, Product, Technology, Legal, and Financial Advisor channels to deliver omnichannel digital experiences at enterprise scale. My work spans two distinct tracks: Retirement Strategies — enterprise platforms, advisor tools, and distribution systems. I led PruXpress from end to end, introducing self-service capabilities, paperless asset transfer, and a redesigned book of business, driving a 15-point NPS increase in under 12 months. I directed the Data Exchange Management Tool, cutting processing time from weeks to minutes, and established a Developer API Storefront serving both technical and non-technical partners. Prudential Stages — the company's first 0-to-1 AI-powered D2C platform. I owned design vision and led a multidisciplinary team to launch "LIV," Prudential's first OpenAI-based retirement planning assistant, concept to market in 12 months, earning 6 CX industry awards for innovation and usability. What I focus on: - Scaling design orgs and embedding DesignOps across Agile delivery (8 to 16 teams, +45% product delivery) - Aligning C-suite stakeholders and building cross-functional design cultures that ship - Applying AI tooling to expand team bandwidth and output (+30%) - Designing responsible AI products in complex, regulated environments - Human-centered, accessible, inclusive design as a baseline — not a checkbox
Northwell HealthManager of User Experience
Sep. 2019 - Apr. 2021New Hyde ParkManaging the UX and Front end dev team for Northwell Health within Marketing and Communications. Ensuring the delivery and success of new initiatives for Northwell.edu as well as championing Digital Design standards and best practices for UX, Motion Design and Interaction.
Northwell HealthMotion Graphic Design Manager
Jan. 2019 - Sep. 2019New Hyde Park, NYCreative Designer, Strategist and Lead on high end multimedia projects for Northwell Health's internal agency. Executing on Digital Design, UX, Motion Graphics, Interaction Design, Multimedia, Video production, Animation, Digital Advertising and Social Media.
Northwell HealthDirector Of User Experience
Oct. 2014 - Aug. 2022New Hyde Park, NYI built Northwell's UX practice from the ground up, establishing design as a strategic pillar across marketing, IT, product, and clinical departments within one of the nation's largest health systems. Over 8 years I progressed from Sr. Interaction Designer to Director, working embedded with Marketing, Digital Strategy, and Creative Services to scale a lean agile design team, architect the organization's first enterprise design system, and drive a platform consolidation that unified 37 microsite experiences into a single brand domain. A defining part of this chapter was taking Northwell's brand from a print-first identity into a fully realized digital presence - spanning video, wayfinding, digital signage, advertising, and mobile apps. That work required both design system thinking and brand stewardship at a scale most health systems hadn't attempted. What I delivered: -Built and launched Northwell's first enterprise design system and component library (WCAG 2.1 compliant) -Consolidated 37 microsites into a unified brand domain, improving digital engagement and reducing support call volume -Led enterprise-wide rebrand across all digital and physical touchpoints -Elevated the brand from print into a full digital ecosystem: video, wayfinding, digital signage, advertising, and mobile -Drove innovation through POC initiatives in conversational UI, AI, and AR/VR
Northwell HealthSr. Interaction Designer
Oct. 2014 - Dec. 2018New Hyde ParkInteraction/Visual/UX Designer tasked with executing on the brand transformation of North Shore Long Island Jewish to Northwell Health.
ChromeData, Part of JD PowerMultimedia Designer, 3D-Design Supervisor
Oct. 2008 - Oct. 2014Westbury, NYI led visual production and UX design for the Chrome Accessories product, building and managing a hybrid team of on-site and remote designers and 3D artists delivering branded platform experiences for GM, Chrysler, and Fiat at national scale. Over 6 years I grew from individual contributor to supervisor, scaling the design team from 2 to 10 and establishing the DesignOps foundations - hiring pipeline, creative standards, cross-functional workflows, and agile cycles — that the team still ran on when I left. What I delivered: -Launched the automotive industry's first HTML5 vehicle configurator and accessory portal for GM and Chrysler - a 0-to-1 platform product that set a new standard for interactive dealer tooling -Built and shipped a dealer web application enabling VIN-scan-to-custom-build experiences, reducing friction across the retail sales journey -Managed production of branded interactive experiences across multiple OEM brands at national scale -Established visual standards and cross-functional design and engineering workflows across the org
GA incLead Visual Designer
Sep. 2007 - Sep. 2008Hewlett, NYVisual design and brand work spanning graphic, photo, video, web, UI/UX, and CMS production. Responsible for digital asset creation including banners, landing pages, display advertising, and video, as well as print design for marketing and advertising. Worked across all touchpoints for gunamerica.com brand properties.
Openlink FinancialDigital Graphic Designer
Jan. 2006 - Aug. 2007Uniondale, NYEarly-career role designing UI wireframes, interaction patterns, iconography, and marketing collateral for enterprise financial software products. Worked cross-functionally with development, sales, and marketing to ensure visual consistency across digital and print touchpoints. My first exposure to the complexity of enterprise software UX in a regulated financial environment.
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