Hi there! i'm Dan - a product and UX design leader with 20+ years of experience, and the founder of DN Creative LLC. I work with fintech, healthtech, and enterprise teams as a fractional Head of Design or strategic advisor when you need senior design leadership without the full-time overhead.
Most recently I led the design of LIV at Prudential Financial — an OpenAI-powered retirement assistant we took from zero to launch in 12 months, earning six CX industry awards and a +15 NPS lift. Before that, I spent nearly a decade at Northwell Health building a design org from the ground up, including an enterprise design system used across one of the largest health systems in the US.
Where I can help you:
Fractional Head of Design (embedded or advisory)
0→1 product design and AI-integrated experiences
Design systems, DesignOps, and team scaling
UX strategy for regulated industries (fintech, healthtech, insurance)
I'm based in the Hudson Valley, NY — and happy to connect if you're building something that needs design leadership with real skin in the game.More...