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Work Background
PRESS RELATIONS - FOUNDER
Slow Living PRPRESS RELATIONS - FOUNDER
Jun. 2020Biarritz, Nouvelle-Aquitaine, FranceNay Palad Hideaway (Philippines), ThirdHome (USA), AC Hotel Nice by Marriott (franchise hotel), Boutique Hotel de la Plage (Biarritz), Badiani (Italy), Renée (Nice), Château La Folie Boulart (Biarritz) Let's turn every project into a memorable adventure, where the joy of travel becomes the driving force behind our vibrant collaborations !!!
COMMUNICATION & PRODUCTION DIRECTOR
CAPSUSCOMMUNICATION & PRODUCTION DIRECTOR
Jun. 2019 - Jan. 2020BiarritzCAPSUS Maison de Production Créative https://vimeo.com/capsusfilms
PR MANAGER FRANCE
CasperPR MANAGER FRANCE
Aug. 2017 - Dec. 2018Paris Area, FranceImplementation of Casper’s comms strategy and initiatives across France • Management of day-to-day media - press relations • Responsible for PR project planning and tactical execution in France • Development of a digital, influencers network in France • Weekly calls, reporting, travels and events attendance
PR MANAGER - RED BULL FRANCE - World Rally Championship
Red BullPR MANAGER - RED BULL FRANCE - World Rally Championship
Jan. 2017 - Feb. 2018Paris Area, France
PR ACCOUNT DIRECTOR
L'ÉCURIEPR ACCOUNT DIRECTOR
Apr. 2014 - Jan. 2017Paris Area, FranceDUCATI, BMW, Citroen, Mini, HTC, HTC VIVE, BRP (Bombardier Recreational Products), Frauscher Boats, Opel, Nissan, Infiniti, HTC • Developing strategic PR recommendations and communications plans • Reaching objectives of visibility and press coverage for all clients on targeted markets • Weekly appointments and lunches with key media contacts and influencers • Pitching new topics and new products to press, developing creative angles • Production of PR events : Press trips, product tests, products launches, influencers events www.lecurie.eu
Wheels & Waves Media / Com Director
Southsiders MCWheels & Waves Media / Com Director
Feb. 2013 - Sep. 2015Paris Area, Francewww.wheels-and-waves.com • Development of all PR tools for this event dedicated to motorcycle culture / vintage fashion including : website, Facebook page, instagram account, press releases & media kits in french and english • Content creation & community management • International media outreach from core motorcycling titles to mainstream media and news
Public Relations Director
BAM Brick & Mortar BrandsPublic Relations Director
Jan. 2012 - Sep. 2012Darlinghurst, SydneyCLIENTS: BOXFRESH, CREATIVE RECREATION, VANGUARD, CHIP CHOP, AMORE & SORVETE, MILK FROM A THISTLE • Development & execution of creative communications strategy for all brands including PR, digital & events to secure highest quality outcomes for projects • Publicity management through all targeted media (print, online, tv, radio) incl. story development, designers interviews, brands profiles and product features. • Daily media outreach via meetings, phone and email • Conduction of seasonal media showings and management of press samples • Social media management for all brands including Facebook and Twitter • Development of strategic partnerships with external organisations and retail stores to improve brand presence and image amongst consumer market • Production of consumer events (Semi-Permanent after-party presented by Boxfresh - Sydney & Melbourne) • Management of client relationships and third-party suppliers
Public Relations Account manager - Sports & Outdoor
True AlliancePublic Relations Account manager - Sports & Outdoor
Mar. 2009 - Jan. 2012Darlinghurst, Sydney
Digital Media Campaign Manager
The White AgencyDigital Media Campaign Manager
Oct. 2007 - Feb. 2008SydneyCLIENTS: BIGPOND, PFIZER • Coordination of online media campaigns to run on publisher websites, using third-party ad servers and internet tools • Daily production and deployment of e-mail campaigns through Epsilon DreamMail system. Reporting on campaign results • Planning and buying of digital media space for Pfizer 2008 campaign • Monitoring of ongoing campaign success through regular performance analysis and optimization • Development of internal processes for improvement, running reports and maintaining monthly processes • Prompt support and liaison between clients, publishers and internal teams
Sales & marketing coordinator
DON'T PANIC MEDIA AUSTRALIASales & marketing coordinator
May. 2007 - Oct. 2007Sydney• Working across direct marketing, online and events • Managing existing client portfolio, prospecting for new business, and securing new advertising clients to meet defined sales goals • Coordination of special Don’t Panic sponsored music and arts events • Intensive media partnerships management
PR & Marketing Consultant
SALT AGENCYPR & Marketing Consultant
Feb. 2005 - Feb. 2007Paris & BiarritzCLIENTS: ELECTRIC EUROPE, DC SHOES FRANCE • Management of publicity for both brands • Composition, writing and distribution of all Press releases & media kits • Editorial features and Product Placement • Targeted mail-outs to targeted national/ local print and online media • Constant face-to-face relations with relevant media • Event management: Product Launches, Parties, and Concept-driven events • VIP/ Celebrity endorsement
Production coordinator
MODART EUROPEProduction coordinator
Oct. 2004 - Feb. 2006Biarritz, FranceBimonthly European art and culture publication • Editorial about emerging art, interviews with artists and editor of the first annual Modart European Gallery Guide • Production scheduling, quality control and on time delivery of jobs • Management of selected distribution in Europe through galleries, bookshops and concept stores • Cross-promotions, Partnerships, Newsletters • Production and management of art exhibitions in France and Belgium on behalf of Carhartt, Vans and Roxy
TV Production assistant
BROTHERHOOD PRODUCTIONTV Production assistant
Oct. 2003 - Oct. 2004Biarritz, FranceWeekly Boardsports TV program “Subculture” broadcasted on MCM France And Event coverage: Roxy Jam 04, Quiksilver Pro 04, Quiksilver Bowlriders 04 • Oversee and control of all stages of the production process (from preproduction through to postproduction and delivery of projects) • Technical, creative and administrative role • Supervision of setup and operation of production equipment • Producing budgets, monitoring costs and controlling expenses • Producing timing schedules and shot lists • Booking catering, accommodation equipment and flights for crew
Marketing Manager assistant
V7 DISTRIBUTIONMarketing Manager assistant
Nov. 2002 - Sep. 2003Creteil, FranceETNIES, ES, EMERICA, GIRL, CHOCOLATE, BLACKLABEL, SHORTYS • Opening of Etnies’ PR office and showroom in Paris (360 Communications) • Management of core publicity and liaison with advertising queries • Assisting marketing manager in event production (V7 Teenage Tour, Shorty’s / Girl and Blacklabel French tour, National premiere of Spike Jonze video Yeah right) • Management Etnies Team schedule and duties
Fashion editor assistant
Men's Health Magazine (France)Fashion editor assistant
Jan. 2001 - Jan. 2003
Freelance writer & stylist
WAD MAGAZINEFreelance writer & stylist
Jan. 1999 - Jan. 2000Paris, France

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