Amanda James - Head of Communications, Marketing and Brand,

Head of Communications, Marketing and Brand

Blog ManagerSEO SpecialistEditorProofreaderContent WriterCopywritingMarketing DirectorCMOCopywriterEmail Marketing ManagerContent ManagerPR ManagerCommunications ManagerBrand Marketing ManagerC-level ExecutiveMarketing

A seasoned collaborative communications and marketing leader with a demonstrated 15+ year history working across APAC, Europe, the United States and Middle East. Deep expertise in digital assets, traditional finance, hospitality, technology, real estate, and design. Skilled across the full 360° spectrum; corporate and investor communications, crisis and issues management, media relations, brand strategy, content, digital, social, and events. Passionate about details, and the layered contribution they make to a well-executed project, product, experience or brand.

JIA GroupDirector of Marketing and Public Relations

May. 2017 - Mar. 2019Hong Kong SARReported to the CEO of Hong Kong based, global hospitality investment firm recognised for executing spaces and experiences rooted in style and substance. Promoted from Director of Public Relations to director of both disciplines after six months. - Reinvigorated JIA Group’s online presence, through new site build including the introduction of SEO optimised content, a B2B and B2C focused editorial calendar, e-commerce functionality, investor relations updates, company information and more. - Ensured all communications (print and digital) were aligned to brand guidelines with consistency in design, language, messaging and positioning. - For select restaurants, developed successful “content rich” digital strategy that saw a 20% average increase in online bookings, disseminated across various platforms, coupled with SEM. - Oversaw creation of group WeChat channel, devised to align with implementation of WeChat Pay and AlipayHK. - Oversaw communications for the company's listing on Hong Kong Stock Exchange (February 2018). - Directed media relations and enquiries; including writing press releases, company biographies, thought leadership/opinion pieces and Q&A’s (includes agency management in two countries). - Group wide edit of booking platforms and installation of data collection processes to see a database growth of 51% within six months. - Generated positive coverage for both JIA Group, key team members and brands in both consumer and industry media (including CEO interview on CNBC Managing Asia). - Revised crisis communication plan with response procedure and guidelines.

Feedback from Amanda’s ex-colleagues