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Work Background
AutônomoFreelancer
Nov. 2021• Development of logos that represent the essence and values of the brand. • Conducting market research and benchmarking to ensure originality and competitiveness. • Presenting proposals and alternatives with different styles and concepts. • Creating artwork for advertising campaigns, corporate presentations, and events. • Developing layouts for social media, banners, flyers, and promotional materials. • Creating complete visual identity systems (colors, typography, graphics, and usage guidelines). • Preparing brand guides (Brand Books) to ensure consistency across all company materials.
PCM: The Right Technology, Delivered.Marketing Consultant
Jan. 2020 - Jan. 2021Santo André, São Paulo, Brasil• Planning and implementing strategies to align employees with the company's vision, mission, and values, reinforcing organizational culture. • Responsible for overseeing the creation of visual elements that represent the company's brand, including logos, color palettes, typography, and communication materials, ensuring coherence of visual identity across all channels and materials. • Planning, creating, and publishing relevant content on the company's digital platforms. • Monitoring social media performance and adjusting strategies to improve reach, engagement, and conversion. • Interacting with the target audience to strengthen the brand's digital presence.
Agência Wifi 360ºArt Director
Jan. 2017 - Jan. 2018Santo André• Conception and execution of visual elements in creative projects. • Ensuring quality and alignment with the brand or campaign strategy. • Responsible for creating and coordinating the visual identity of projects, campaigns, and productions, ensuring that communication is visually appealing, consistent, and aligned with strategic objectives. • Translating creative briefs into innovative and impactful visual ideas.
Distribuidora BaroneMarketing Intern
Oct. 2016 - Oct. 2017
Grupo FeelingMarketing Intern
Jan. 2014 - Jan. 2015
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