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Work Background
TBDCreative Developer
Feb. 2026Denver, COI'm currently working on something very exciting that I will share soon!
TransamericaSr. Lead Marketing Technology Analyst
May. 2018 - Jan. 2026Denver Metropolitan AreaOptimized Mar-tech stack for improved tracking, reporting, and analytics. • Ensured ROI targets were consistently met and exceeded through strategic initiatives.
• Implemented and deployed marketing technology resources to enhance automated marketing campaigns. • Managed material distribution and agency/vendor relationships to streamline operations.
AnnalectAssociate Director, Platform Account Management
Nov. 2014 - Sep. 2017New York City Metropolitan AreaClients: Nissan Global, Audi, VW, American Signature Inc., Hiscox Insurance, Estee Lauder Inc., MailChimp • Identified business challenges, architecting and applying the right solutions with the products and services provided by Annalect Group.
• Determined business challenges and provided data and technology solutions to ensure clients increased their ROI.
• Built and fostered client and partner agency relationships with a focus on driving revenue, growth and satisfaction.
• Partnered with subject matter experts to architect data, analytics & technology solutions for industry-specific needs
• Provided data-driven insights based on KPIs to manage revenue delivery, marketing mix and budget spend
Matlock Advertising and Public RelationsAccount Director and Senior Digital Strategist
May. 2011 - Oct. 2014New York, NYClients: BMW of North America, Georgia-Pacific, AARP, KAO Brands, MINI US Led brand stewardship of all multicultural communications (primarily Hispanic, African-American, Asian-American and LGBT segments) including digital, social, traditional and event marketing to ensure all client and agency objectives were met and revenues are exceeded. • Oversaw strategic planning, creative development, production and post campaign analysis of all multicultural communications for clients including BMW of North America, MINI and Georgia Pacific
• Served as multicultural client lead and cross-agency partner for BMW, working in partnership with AOR's KBS, Universal McCann and Octagon
• Led new business development by seeking new opportunities and finding appropriate agency partners while ensuring Agency’s overall business plan, brand strategy and media/sales plan were met and exceeded
• Initiated and managed the Agency’s social media team by developing content, implementing strategies and analyzing social media performance and presence across various sites and platforms
Key Marketing Solutions, a marketing service provided by Service Printing and GraphicsIntegrated Marketing Director
Oct. 2009 - Jun. 2011Columbia, South Carolina Metropolitan AreaDeveloped and launched an integrated marketing service to create new revenue streams for a printing company. • Deployed an online SAAS solution to enhance messaging throughout the customer journey. • Implemented an e-commerce solution for Print on Demand, ensuring brand integrity for clients and their teams.
Zimmerman AdvertisingSenior Account Supervisor
Nov. 2008 - Jun. 2009Received opportunity at client’s request to transfer to Retail Agency of Record when company lost Hispanic account; viewed by Nissan as invaluable asset. - Expanded network of contacts/partnerships, seeking out and nurturing client, partner agency, and cross-discipline relationships by achieving Nissan North America’s U.S. regional marketing objectives
- Supervised TV and print production shoots for cross-regional and national marketing campaigns to ensure they met client requirements - Prepared monthly sales reports, analyzing data to tactically ascertain options to increase future sales and set appropriate goals
- Managed company’s integrated sales event creative projects from conception to implementation, including Annual “A to Z” Sales Events, The Bottom Line Sales Event, and the Nissan “Look Closer” Sales Events
The Vidal PartnershipTraditional Account Manager/ Online Account Supervisor
May. 2005 - Oct. 2008- Assumed point-of-contact role for client because of strong relationship developed over time and trust/confidence in abilities
- Relocated to Nashville (Nissan HQ) to initiate the Vidal satellite office and manage the day-to-day client relations
- Oversaw brand stewardship of Hispanic broadcast, print, online, direct mail, and promotional initiatives for Nissan North America account involving up to seven models per year. - Attained sales/brand benchmark goals through effective management of three model launch campaigns for Versa, Cube, and Rogue models, studying to determine best promotional strategy and working with agency team to propose best media plans, creative options, and timelines - Led the development, management, optimization and analysis of yearly online communications media plans
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