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Work Background
PerdaysCountry Manager - Australia
Nov. 2024
PerdaysBrand Manager
Jan. 2024 - Nov. 2024Sydney, New South Wales, Australia● Lead marketing function for Australian market ● Develop and drive brand marketing strategy and critical marketing deliveries to grow the Australian market and support global initiatives ● Design consumer journey to grow and enhance the brand’s online presence, digital footprint, and eCommerce conversion ● Develop and measure full-funnel, advertising campaigns and promotional activities in collaboration with external agencies and media partners and in line with TGA advertising guidelines ● Work with the NPD and channel sales teams to design and lead product launches with a Go-to-Market strategy ● Design, own and communicate brand standards, strategy, and marketing programs to key stakeholders ● Analyse performance ROI and implement actionable insights as well as continuous optimization Notable Achievements: - Launch brand’s first full funnel marketing campaign, delivering 84% YoY growth within the first month
Zoo and Aquarium Association AustralasiaMarketing & Communications Manager
Dec. 2022 - Jan. 2024Sydney, New South Wales, Australia● Lead communications team with a focus on supportive management and professional development. ● Ownership of the ZAA (and ZAA sub-brand) Marketing and Communications Strategy and execution across Australia, New Zealand & Papua New Guinea ● Develop and lead fundraising strategies and grant opportunities for ZAA Centre for Species Survival Team ● Work collaboratively with the Welfare team to roll-out updated accreditation program – inclusive of asset development, activation plans, training resources & member support ● Lead regional advocacy campaigns across ZAA network to deliver best in class behaviour change outcomes for wildlife across the region ● Ownership of agency relationships for brand development and research projects ● Manage proactive media relations to raise profile of ZAA brands, regional conservation impact, ZAA Accreditation and support members with crisis communications responses and key messaging ● Ownership of Communications function budget and P&L ● End to end management of ZAA annual conference
Blackmores GroupBrand Manager
Sep. 2020 - Nov. 2022● Led brand innovation with pipeline management, product development and strategic alignment. ● Developed, implemented and executed high-impact brand plans and strategy. ● Managed end-to-end practitioner and consumer marketing campaigns. ● Liaised effectively with a range of internal and external stakeholders such as media agencies. ● Created and maintained the brand A&P budget and overall spend. ● Nurtured and managed international relationships with distributors and suppliers. ● Supported and mentored the brand team in delivering strategy and executing tactics. ● Fostered a team growth mindset in order to continuously optimise processes, plans and morale. ● Drafted updated procedures and protocol to improve and streamline brand outcomes while supporting the growth and development of my team.
Blackmores GroupProduct Manager - Animal Health
Jul. 2019 - Sep. 2020- Manage and lead innovation function of Animal Health brand including pipeline management, product development and strategic alignment - Lead development and implementation of brand plans and strategy - Manage end to end practitioner & consumer marketing campaigns - Create, own and manage brand A&P budget and spend - Nurture and manage international relationships with both distributors & suppliers (including contract terms and negotiations)
BlackmoresAssistant Product Manager - Animal Health
Jul. 2017 - Jul. 2019- Manage end to end trade marketing campaigns - Develop and launch innovation including product formulation, claims & launch campaign - Liaise with international teams to support brand plans and marketing initiatives
BlackmoresSales and Marketing Executive - Animal Health
Nov. 2016 - Jul. 2017Sydney, Australia- Work with Marketing Manager on creation and execution of marketing claims - Manage end to end events calendar, planning and execution
BlackmoresMarketing Coordinator - Animal Health
Sep. 2015 - Nov. 2016
BlackmoresOutbound Customer Business Manager & Marketing Coordinator - Animal Health
Apr. 2015 - Sep. 2015
Petstockassistant manager
Apr. 2012 - Apr. 2015brookvale, NSW
palomino riding schoolstable hand/ instructor
Feb. 2004 - Apr. 2011belrose, NSW
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