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Work Background
Summit Digital MarketingManaging Partner & Digital Project Manager
Jul. 2024Winchester, England, United KingdomDesign and deliver digital transformation strategies for ambitious businesses (£30m+ revenue), partnering with leadership teams to develop strategic plans and manage complex implementations. Lead strategic client relationships and business development initiatives. Oversee digital projects including website transformation, CRM and marketing automation integrations, and product launches. As a Webflow Enterprise Partner, provide access to advanced platform capabilities and direct vendor support for enterprise-scale delivery.
Summit Digital MarketingMarketing Manager
Jan. 2022 - Jul. 2024Winchester, England, United KingdomManaging offline and online marketing projects for Summit and its subsidiaries.
Marketing consultancy, strategy, content and UX design.
Hoyland MarketingRetained Account Director
Jan. 2017 - Dec. 2021HampshireCreated and ran a strategic consulting business providing SaaS product management, go-to-market strategy, and market research support to growth-stage businesses. Designed new product launches, managed competitive positioning research, and built client advisory relationships. This entrepreneurial period strengthened my capability in product strategy, stakeholder management, and delivering outcomes in resource-constrained environments. Services included:
- SaaS product and service design
- New product go-to-market campaigns
- Market research projects for new products and businesses
- Copywriting and content creation for web, email and print
- Consultative sales, account management and business development
- Client Relationship Management system set up
- Learning Development Platform system set up
- Supply chain management
- Workshops covering brand, customer experience and account management
- Website design management
Conveyancing Data Services LtdHead of Marketing
Apr. 2016 - Dec. 2016Woodley, BerkshireI was already known to the members of the board at CDS and they created this role for me. Due to Brexit and serious concerns over the associated downturn in the property market, I was made redundant after nine months. During my time with CDS, I was responsible for creating the company's five year strategic marketing plan, for the marketing analysis of all existing marketing activities including social media, events and media advertising and I managed a Marketing Executive who carried out all social media activity with guidance from me. I was responsible for management of market research, budget, rebrand project preparation, new product integration, creation of all sales collateral, marketing material and reporting mechanisms.
STL Group LtdProduct Communications Executive
May. 2015 - Mar. 2016St Johns, SurreyManaging communications strategy for a range of approximately 200 products within the SaaS suite. Responsible for all technical writing, creating product sales collateral for the sales team, press releases, editorials, bulletins, quarterly magazines and email campaigns.
Dataloft LimitedConsultant Product Manager (Contract Role)
Jan. 2015 - Apr. 2015Winchester, HampshireThis was a three month contract that I won with the objective of management the launch of Dataloft's new digital SAAS product. I was responsible for pre-print production account management, website redesign project, promotional collateral, set up of social media channels and process design. I also worked on the Wordpress website design for one of Dataloft's clients.
SearchFlowSupplier and Product Manager
Jun. 2013 - Dec. 2014Kingshill, KentManaged £9 million in annual commercial supplier relationships and product portfolios. Responsible for cradle-to-grave product management, commercial negotiations, and identifying operational efficiencies across the product range. Delivered measurable cost savings and revenue growth through strategic supplier partnerships.
SearchFlowClient Relationship Manager
Jun. 2012 - May. 2013Client development: marketing key products, strengthening relationships, increasing share of spend through marketing campaigns.
SearchFlowStrategic Business Development Manager
Jun. 2010 - May. 2012Kingshill, United KingdomDesign and launch of new products and services. Research, business cases, marketing plans and go-to-market campaigns. Partners included Speechly Bircham, Nabarro, Wedlake Bell, Berwin Leighton Paisner and Hunters.
SearchFlowKey Account Manager
Dec. 2008 - Jun. 2010Kingshill, KentThe law changed, and Home Information Packs were withdrawn by the Government, which meant the whole industry was wiped out. SearchFlow, refocused on what they were selling before: web based legal services. As a Key Account Manager I was responsible for all sales, training and marketing provided to my allocated clients. This was a B2B role managing top tier clients where I achieved £960,000 profit in 2009.
SearchFlowChannel Development Manager
Dec. 2005 - Nov. 2008I was asked to transfer to the parent company, MDA, part of the SearchFlow brand family and was responsible for B2B sales of a new product: online Home Information Pack. I managed provision of this product to the top 3 clients, providing a turnover of £6.2m delivering approximately 80,000 packs, ensuring smooth implementation of online service centres to support customers and managing internal and external collaboration to develop and produce new product capabilities.
SearchFlowAccount Executive
Dec. 2004 - Dec. 2005Working for what was Transaction Online, now known as SearchFlow, I was responsible for sales of web based search facility for solicitors and conveyancing professionals to a portfolio of 200 accounts, presenting at NLIS Local authority conferences, grew annual turnover from £2.3 to £4 million
Complete Property Services, WinchesterLettings Business Manager
Apr. 2002 - Nov. 2004Winchester, HampshireCold start set up of property lettings business within an estate agency, creation of business model, setting business objectives & ensuring market capture, completing ARLA assessment and registration, monitoring changes in legislation, identifying and maximising investment potential for clients, managing a team, completing management accounts, grew turnover from a cold start to 100K in two years & portfolio to 100 properties
Your MoveLettings Negotiator
Jan. 2000 - Jan. 2002Winchester, Hampshire
AmbitionFinancial Recruitment Consultant
Jan. 1997 - Jan. 1998London, United Kingdom
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